Latest Influencer News in 2026
Looking to learn more about influencers? Check out our latest news from the most talked about influencers today!
Influencer On Ozempic Can\’t Get Butt Implants After Losing Too Much Weight: \’My Butt Atrophied\’
Brazilian influencer Dayanne Bezerra recently revealed her distress after learning she couldn\'t get the butt implants she had planned due to muscle loss from using Ozempic. Bezerra, who has a following of 4 million on Instagram, shared her emotional ordeal through a series of Instagram Stories, highlighting an unexpected downside to the popular weight loss drug. \"Guys, I just went to the doctor because I wanted to get implants in my butt, right, and get a reconstruction because I\'ve lost a lot of weight,\" Bezerra explained, holding back tears. \"The doctor said that my butt atrophied. Can you believe it? And the doctor already knows me. He knows my body. He asked what was happening to me.\" The influencer, known for her fitness and lifestyle content, was devastated when her surgeon informed her that her butt had lost too much muscle to support the implants safely. \"I am so sad in the world that my butt atrophied. And he didn\'t even put in implants to fix it. He\'s not going to reconstruct it, he\'s not going to do anything. That\'s it for me,\" Bezerra lamented. Ozempic, originally developed for diabetes management, has gained popularity for its weight loss effects. However, Bezerra\'s experience highlights significant Ozempic side effects, particularly the muscle loss that can accompany Ozempic weight loss. The influencer expressed her disbelief and sadness over the situation in a follow-up video, questioning how she ended up losing the muscle she needed for the procedure. \"You guys, I am so sad, you have no idea,\" she told her followers. \"How can a person lose weight to look pretty, and look ugly? I am ugly.\" Bezerra\'s candid admission about her feelings struck a chord with her audience, sparking a conversation about the pressures of maintaining a certain body image in the influencer industry. In an attempt to cope with the news, Bezerra turned to retail therapy, visiting Louis Vuitton with friends. While shopping helped lift her spirits temporarily, the influencer continues to grapple with the disappointment of not being able to achieve her desired look. Dayanne Bezerra\'s story sheds light on the unintended Ozempic implications and the challenges faced by influencers in maintaining their physical appearance. As Bezerra navigates this difficult time, her followers are rallying behind her, offering support and hoping she can regain the muscle needed for her butt implants in the future.
Logie\’s New AI Tools To Empower Influencer-Brand Deals For Amazon Prime Day 2024
Logie, an AI-powered social commerce platform, is poised to revolutionize brand-influencer partnerships just in time for Amazon Prime Day 2024. The company\'s advanced AI technology and transaction automation are designed to streamline the process of connecting brands with the perfect influencer partners, eliminating the time-consuming manual searching and negotiation that typically characterize these collaborations. Logie\'s AI algorithms analyze vast amounts of data to identify influencers who align with a brand\'s target audience, brand affinity, and content style, ensuring impactful campaigns. This approach is integral to a successful influencer marketing strategy and has earned Logie recognition from industry leaders, including being selected as an Amazon Ads Verified Partner, a TikTok Shops Creator Agency Partner, and part of the Nvidia Inception Accelerator. Beyond streamlining the matching process, Logie empowers creators by providing them with access to brand collaborations within their niche, eliminating the need for cold-pitching and allowing them to focus on creating engaging content. The platform\'s commission-based structure incentivizes creators by directly linking their content creation with successful sales, fostering growth and success in influencer brand deals. Logie\'s innovative approach is particularly relevant in the context of the booming social commerce market, projected to reach $890 billion by 2025. Tanya Breus, Logie\'s Business Development Executive, highlights the company\'s success in helping brands improve their bottom line while providing influencers with valuable connections and tools. This makes Logie a key player in brand influencer marketing. With its focus on the US market currently, Logie is already exploring expansion into other eCommerce marketplaces and regional markets in the coming months and years. Logie\'s AI-powered platform is set to become a game-changer for brands and influencers looking to capitalize on the growing social commerce landscape during Amazon Prime Day 2024. By automating the process of finding the right influencer partners and incentivizing creators with commission-based structures, Logie is creating a win-win scenario for both parties. The company\'s commitment to innovation and its impressive track record of success have positioned it as a leader in the social commerce space. As the industry continues to evolve, Logie\'s AI-powered solutions will likely play an increasingly important role in connecting brands and influencers, driving sales, and shaping the future of social commerce, particularly through effective influencer marketing strategies and lucrative influencer brand deals.
Shohei Ohtani\’s \’Oi Ocha\’ Ads To Be Displayed In 85 Locations Across The World
ITO EN, Ltd., the Tokyo-based producer of the world\'s leading unsweetened green tea beverage, \"Oi Ocha,\" has announced a major advertising campaign featuring Shohei Ohtani, the Los Angeles Dodgers star. This campaign will showcase Ohtani\'s endorsement of \"Oi Ocha\" at over 85 locations both in Japan and internationally. The campaign kicks off on May 31 at Morioka Station in Iwate Prefecture, Ohtani\'s hometown. Following this launch, the ads will appear in 82 locations across 12 Japanese prefectures, including major cities like Sapporo, Sendai, Tokyo, Nagoya, and Osaka. Notably, the JR Shibuya Station area in Tokyo will also feature these advertisements. Additionally, six international locations will participate, including the U.S., South Korea, and Taiwan, with prominent displays in New York\'s Times Square from June 8 to 10 during Ohtani\'s visit for the Yankees-Dodgers series. Ohtani has been appointed as the \"Oi Ocha Global Ambassador,\" and this collaboration aims to enhance the global appreciation for Japanese green tea. The campaign is designed to attract a wide audience, with the advertisements conveying ITO EN and Ohtani\'s shared goal of spreading Japan\'s rich green tea culture worldwide. The outdoor advertisements will be visually striking, featuring large images of Ohtani with \"Oi Ocha\" products. In Japan, special installations at Shibuya and Nagoya stations will display columns designed to look like giant \"Oi Ocha\" bottles, complete with commemorative messages celebrating Ohtani\'s role as ambassador. These unique installations also feature new haiku by Ohtani, which have already generated significant buzz. ITO EN\'s campaign reflects its commitment to both the domestic and international markets. As the brand continues to grow, the partnership with Shohei Ohtani is a strategic move to leverage his international appeal and promote the benefits of green tea. For further information and visuals related to the campaign, including images of the outdoor advertisements, visit ITO EN’s special landing page dedicated to this collaboration.
Financial Influencers On Instagram, YouTube See Double Follower Growth Versus Other Content Creators: Study
Emplifi, a leading customer engagement platform, recently released a study highlighting the impressive growth of financial influencers on Instagram and YouTube over the past year. The analysis, which spanned from April 2023 to April 2024, revealed that financial influencers—also known as \"finfluencers\"—saw double the median growth in followers compared to other influencers on these platforms. Growth on Instagram According to Emplifi’s data, financial influencers on Instagram achieved a median follower growth of 6%, double the 3% growth experienced by other influencers. Breaking it down further, large financial influencer accounts (with between 100,000 and 1 million followers) saw a staggering 15% median growth. This highlights a significant shift in consumer behavior, as more individuals turn to social media to connect, shop, and learn about financial matters. “We’ve seen a continued shift in consumer behavior to view social as a place to connect, shop, and learn,” noted Susan Ganeshan, CMO of Emplifi. This trend is particularly pronounced among younger demographics who are increasingly using digital-first approaches to plan their financial futures. YouTube’s Finfluencer Surge The growth trend was even more pronounced on YouTube. Financial influencer accounts on the platform experienced a nearly 8% median subscriber growth, compared to almost 4% for other influencers. Notable U.S.-based finfluencer Humphrey Yang, who focuses on personal finance, exemplifies this trend. Yang and his peers are not only growing their audiences more rapidly but are also posting significantly more content. Financial influencers on Instagram posted more than double the number of posts compared to their peers, while those on YouTube posted five times more videos. Emplifi’s data further indicates that medium-sized financial influencer accounts (50,000 to 100,000 subscribers) on YouTube posted five times more videos than other influencers. Large accounts (100,000 to 1 million subscribers) posted four times more, and extra-large accounts (over 1 million subscribers) posted three times more. Audience Engagement and Trends The study also highlighted that financial influencers on YouTube have consistently outpaced other influencers in terms of median video views since the second quarter of 2023. By the second quarter of 2024, financial influencers earned nearly 800 median video views per video, compared to approximately 500 for other influencers. In contrast, financial influencers on Instagram experienced fewer interactions on their posts, with median post interactions declining since mid-April 2023. Financial influencers have become a vital resource for younger generations. A report from the FINRA Investor Education Foundation and the CFA Institute found that 48% of U.S. Gen Z investors primarily learn about investing and finances through social media. YouTube is the top source for this demographic, with 60% relying on the platform for financial information. For instance, Taylor Price, a Gen Z finance expert, uses her platform to combat financial illiteracy among young people. Implications for Brands The findings from Emplifi underscore the significant opportunity for brands in the financial sector to engage with finfluencers. As Ganeshan emphasized, “The primary takeaway for brands in the sector, or any business looking to partner with a financial influencer, is that there are influencer marketing opportunities to broaden your audience and build lasting relationships with consumers. The key is choosing a credible financial influencer whose content and tone align with your brand’s messaging, especially brands wanting to connect with younger audiences.” In conclusion, the remarkable growth and engagement metrics for financial influencers on Instagram and YouTube demonstrate the rising importance of these content creators. Brands looking to tap into the younger, digital-savvy audience should consider leveraging the influence and reach of finfluencers to connect with and educate potential consumers.
Here\’s How #Blockout2024 On TikTok Affects Influencer Marketing
In recent weeks, a phenomenon known asTikTok #Blockout2024 has swept across the platform, fundamentally altering the landscape of influencer marketing. This movement sees Gen Zers on TikTok spearheading a digital rebellion against numerous high-profile celebrities and influencers, leaving brands in a state of confusion regarding how to navigate partnerships in an already unpredictable influencer marketing environment. The #Blockout2024 movement, often referred to as #BlockTok, emerged when tens of thousands of TikTok users decided to \"digitally guillotine\" celebrities and influencers who, in their view, failed to use their massive social media platforms to address critical issues like the Israel-Hamas war. This social media campaign has focused on urging users to block these influential figures across all social media platforms. The list includes prominent names such as Kim Kardashian, Taylor Swift, Selena Gomez, and James Charles, among others. \"We gave them their platforms,\" proclaimed TikTok user @ladyfromtheoutside in a viral video that has garnered over 2.7 million views and nearly 600,000 likes since May 8. \"It’s time to take it back—take our views away, our likes, our comments, our money—by blocking them on all social media and digital platforms.\" The catalyst for the #Blockout2024 movement was a now-deleted video of influencer Haley Kalil, who appeared at the Met Gala in a Marie Antoinette-inspired gown while mouthing the infamous quote attributed to the French queen, \"Let them eat cake.\" This video, seen as insensitive by many TikTok users when juxtaposed with distressing images from the Israel-Hamas conflict and the ongoing cost of living crisis in the U.S., ignited widespread outrage and led to the collective action embodied by #Blockout2024. Blockout 2024 Celebrities List The list of celebrities targeted by #Blockout2024 is continually evolving, with new names being added as the movement gains momentum. Initially focused on a few high-profile figures, the list now includes a broad array of celebrities and influencers across various social media platforms. The aim is clear: to hold these figures accountable for their perceived silence or insensitivity regarding significant global issues. Blockout 2024 Meaning The essence of #Blockout2024 lies in reclaiming the power that fans and followers have given to influencers and celebrities. By collectively withdrawing support—through actions like blocking and unfollowing—TikTok users aim to demonstrate the impact of their engagement and financial contributions on these public figures\' success. Influencer Marketing Strategy Amid #Blockout2024 The rise of #Blockout2024 presents a significant challenge for brands relying on influencer marketing. As influencers face backlash and potential loss of followers, brands must rethink their marketing strategies to navigate this volatile environment. Here are some key considerations for brands: Authenticity and Accountability: Brands should prioritize collaborations with influencers who demonstrate genuine engagement with social issues and authenticity in their content. Diversified Influencer Partnerships: Relying on a diverse range of influencers can mitigate the risk of any single influencer\'s fallout impacting the brand\'s reputation. Transparent Communication: Clear and honest communication about brand values and the reasons behind choosing specific influencers can help build trust with the audience. Influencer Marketing Amidst Change The #Blockout2024 movement highlights the shifting dynamics of influencer marketing, where audiences demand more accountability and authenticity from the figures they follow. Brands must adapt by aligning their influencer partnerships with these evolving expectations, ensuring their marketing strategies remain effective and resonant in this new digital landscape. As TikTok and other platforms continue to evolve, staying attuned to these changes will be crucial for successful influencer marketing strategies.
Erika Kullberg Reveals Her YouTube Earnings Over 5 Years
Erika Kullberg, an attorney and personal finance expert with over 21 million followers on social media, has gained widespread recognition for her insights into the earnings potential of various platforms. With a presence on YouTube, TikTok, Instagram, and Facebook, Kullberg has shared detailed information about her income from these platforms, showcasing the diverse avenues of monetization available to content creators. According to Eirka Kullberg, YouTube earnings stand out as the highest paying platform for her. With over two million subscribers and videos amassing 273 million views, she revealed that YouTube has been the most lucrative. For instance, a 48-second video garnered $106.85, while a 12-minute video generated a substantial $45,000, primarily from watch page ads. Over the past five years, Erika Kullberg\'s earnings from YouTube have amounted to more than $353,000 before taxes, excluding brand sponsorships. This significant income illustrates the powerful earning potential of YouTube for content creators who can amass a large following. In contrast, Erika Kullberg\'s TikTok earnings are notably lower despite her substantial presence on the platform. With 9.2 million followers and 542 million views, her TikTok earnings total $5,756 since she started two years ago. This disparity highlights the different monetization strategies and revenue potentials between platforms. Facebook has proven to be more profitable for Kullberg than TikTok, paying her nearly four times more. Over approximately two years, she has earned $20,251 from Facebook, showcasing the platform\'s potential for content creators who know how to leverage their following. Despite her substantial following of 5.3 million on Instagram, Erika Kullberg\'s earnings from Instagram have been nonexistent, as the platform does not directly compensate creators anymore. This emphasizes the importance of diversifying income streams across multiple platforms to maximize earning potential. Erika Kullberg\'s net worth is bolstered by her strategic use of social media platforms, repurposing content across TikTok, YouTube Shorts, Instagram, and Facebook to maximize her earnings. Her journey to becoming monetized on YouTube, which took approximately three months of consistent posting, underscores the appeal of social media influencing. With Gen Z and adults across all age groups expressing interest in influencer careers, Kullberg’s success story highlights the promise of fame and fortune that comes with strategic content creation and platform utilization.
TikTok Aims To Have 1 Billion Shopping Influencers By Revolutionizing Affiliate Marketing
TikTok Shop, along with its affiliate marketing strategy, is swiftly altering the e-commerce landscape, shaping new trends in shopping and influencing. Since its launch in September 2023, TikTok Shop has been on a mission to convert its vast user base into potential shopping influencers. Now, with the platform\'s recent decision to lower the follower requirement from 5,000 to 1,000, TikTok has opened the doors wider for creators to join the affiliate marketing bandwagon. This move underscores TikTok\'s commitment to democratizing influencer marketing and tapping into the power of its diverse creator community. By providing a dedicated marketplace for brands and creators to collaborate seamlessly, TikTok has effectively streamlined the affiliate marketing process. Unlike traditional methods that relied on cumbersome discount codes, TikTok\'s approach allows for direct tracking of sales attributed to creators or specific videos, thanks to its in-app tracking system. The emergence of TikTok as a shopping destination highlights the evolving nature of affiliate marketing in the digital age. While platforms like Amazon laid the groundwork for affiliate programs decades ago, TikTok is now leading the charge in integrating e-commerce with social media seamlessly. This integration is particularly crucial as creators increasingly migrate from traditional blogging platforms to more visual mediums like Instagram, YouTube, and TikTok. One cannot ignore the role of shopping influencers in driving sales and shaping consumer behavior on TikTok. These influencers, armed with their affiliate links and engaging content, wield considerable influence over their followers\' purchasing decisions. Whether it\'s through product reviews, unboxing videos, or lifestyle content, TikTok creators are leveraging their platforms to showcase products from TikTok Shop, thereby amplifying brand visibility and driving sales. Prime Day serves as a testament to the power of affiliate marketing, with affiliates playing a pivotal role in promoting the event and driving record-breaking sales. Similarly, TikTok creators are leveraging their influence to propel products to viral status on TikTok Shop, thereby capitalizing on the platform\'s immense reach and engagement levels. With thousands of creators actively promoting top products with minimal effort, TikTok has democratized influencer marketing, making it more accessible to creators of all sizes. In conclusion, TikTok\'s innovative approach to affiliate marketing has not only disrupted traditional models but also democratized influencer marketing on a global scale. By lowering barriers to entry and providing a seamless platform for collaboration, TikTok Shop is empowering creators to monetize their content and participate in driving sales, thereby reshaping the dynamics of social media influencing in the process. As TikTok continues to evolve, its impact on e-commerce and influencer marketing is bound to grow exponentially, making it a force to be reckoned with in the digital realm.
TikTok Ban Update: US Court To Hear Challenges Against Law Banning ByteDance Ownership Of App
The impending TikTok ban in the US has triggered a flurry of legal challenges and court proceedings, underscoring the high stakes involved for both the app\'s parent company, ByteDance, and its legion of American users. With the deadline looming for ByteDance to divest TikTok\'s US assets by January 19 or face a ban, the U.S. Court of Appeals for the District of Columbia has fast-tracked the consideration of legal challenges to this mandate. In response to this potential ban, TikTok, ByteDance, and a coalition of TikTok content creators have rallied to challenge the law through the judicial system. Their efforts have led to an expedited timeline for oral arguments, with legal briefs expected to be filed by June 20. This accelerated process reflects the urgency of the situation and the significant impact that a TikTok ban could have on American life, as highlighted by the creators\' lawsuit filed in May. TikTok\'s confidence in navigating this legal challenge is evident, as the platform aims to resolve the matter swiftly without resorting to emergency preliminary injunctive relief. Both TikTok and the Justice Department are eyeing a ruling by December 6, a timeline that would allow for potential Supreme Court review if needed. The legislation at the heart of this dispute, signed into law by President Joe Biden, underscores concerns surrounding national security and data privacy linked to Chinese ownership of TikTok. While the White House emphasizes these concerns, it stops short of seeking a ban on the app itself. Instead, the law mandates ByteDance to sell TikTok\'s US operations or face severe restrictions from app stores and internet hosting services. This move by US lawmakers reflects bipartisan support for addressing potential risks associated with Chinese ownership of popular social media platforms. As the legal battle unfolds, the outcome will not only shape the future of TikTok\'s presence in the US but also set precedent for the regulation of technology companies with foreign ownership in the country.
MrBeast vs. T-Series Sub Count: Donaldson Worries Subscriber War Could Become ‘Racist\’
YouTube sensation Jimmy \'MrBeast\' Donaldson is poised to surpass T-Series as the most subscribed channel on the platform, but he\'s mindful of the potential for the competition to take a negative turn. With both channels nearing the 300 million subscriber mark, MrBeast is acutely aware of the risks associated with fostering nationalistic and racist sentiments. Reflecting on the 2018 subscriber war between PewDiePie and T-Series, MrBeast acknowledged the divisive nature of such competitions, which often devolve into country-based rivalries. He\'s determined not to exacerbate these tensions, expressing his desire to simply be the most subscribed channel without engaging in an \'India vs America\' debate. MrBeast\'s approach is rooted in his identity as a creator, emphasizing the symbolism of a fellow creator holding the top spot. Despite T-Series\' corporate status and vast resources, MrBeast remains focused on his journey as an individual content creator. Crucially, MrBeast unequivocally denounces any form of racism or derogatory behavior towards T-Series or its supporters. He emphasizes his appreciation for his Indian fans and stresses that his competition with T-Series is not about pitting one nation against another. Currently, MrBeast is closing the subscriber gap with T-Series, with 262 million subscribers compared to T-Series\' 266 million. The race for the top spot on YouTube is heating up, with MrBeast\'s victory appearing increasingly likely. As the competition intensifies, MrBeast\'s commitment to maintaining a respectful and inclusive environment remains unwavering. His focus remains on achieving the milestone of becoming the most subscribed channel, with the YouTube community eagerly awaiting the outcome of this historic race. Currently, MrBeast is also gearing up for his most colossal competition yet: Beast Games. With a jaw-dropping $5,000,000 prize pool, this event promises to be the largest game show in history, marking MrBeast’s streaming debut on Amazon’s Prime Video. Prospective contestants interested in competing for the $5 million prize should visit beastgames.com and submit a one-minute video showcasing why they deserve a spot on the show.
Twitch Streamer Banned For Playing Piano, CEO Also Confused About \’What Is Happening\’
Twitch streamer AnimalisaKeys was shocked when she was suddenly banned for playing the piano during a broadcast on May 26. The streamer, who had around 30 viewers at the time, was hit with an indefinite suspension for \"spamming violative video content,\" a claim she vehemently disputed. This incident soon became a notable entry in the Twitch banned users list, drawing significant attention. AnimalisaKeys took to social media platform X, expressing her frustration and confusion. \"Hey Twitch, can you explain why I got indefinitely suspended for doing literally nothing except playing piano? Nobody in my ~30 viewers saw or heard anything happen that could remotely justify this,\" she posted, including a screenshot of the ban notice. This unexpected Twitch permanent ban, also referred to as a Twitch perma ban, left her followers and the broader streaming community perplexed. Upset by the situation, AnimalisaKeys threatened to move her musical talents to another streaming service if Twitch did not resolve the issue. \"If ‘spamming violative video content’ means ‘performing music for a wholesome and amazing group of people’ let me know and I will go spam my violative video content elsewhere,\" she wrote. Twitch CEO Dan Clancy soon stepped in, expressing his own confusion over the ban. \"I am following up on this to figure out what is happening,\" he responded on X. After some discussion and an initial rejected appeal from AnimalisaKeys, her account was eventually reinstated. The streamer expressed relief at getting her account back but remained puzzled about the original ban. She also raised concerns about other streamers facing similar unjust suspensions and questioned if Twitch had plans to address these issues. This situation shed light on the unpredictable nature of Twitch\'s enforcement policies and highlighted the need for greater transparency. This incident is not an isolated one for Clancy. Earlier in 2024, he intervened to lift a ban on another streamer who had been suspended for making a joke about adult content in his chat. These cases underscore the ongoing challenges within Twitch\'s moderation system, particularly concerning the accuracy and fairness of bans. The incident highlights ongoing concerns within the Twitch community about the platform\'s moderation policies and the transparency of its enforcement actions. Many streamers have voiced their frustrations over seemingly arbitrary bans and the lack of clear communication from Twitch regarding specific violations. This has led to a growing sentiment among creators that the platform\'s automated systems may be flawed, requiring more human oversight and intervention to ensure fair treatment. In response to these challenges, some streamers are advocating for better support systems and more consistent enforcement standards from Twitch. They are calling for improved appeal processes and more detailed explanations for suspensions. The community hopes that by bringing these issues to light, Twitch will take steps to enhance its moderation practices and maintain the trust and confidence of its users. As the platform continues to grow, addressing these concerns will be crucial for fostering a positive environment where creators can thrive.