Latest Influencer News in 2026
Looking to learn more about influencers? Check out our latest news from the most talked about influencers today!
Most Followed TikTok Accounts In 2024: Charli D’Amelio Is Just Second
In the realm of TikTok, Charli D\'Amelio, the 19-year-old sensation, has stood as a household name and a formidable presence. However, amidst her remarkable success and undeniable influence, she now finds herself in an unexpected position – second place. Surpassing her with over 150 million followers is a new face, marking a significant shift in the landscape of TikTok stardom. Charli D\'Amelio\'s journey to fame has been nothing short of extraordinary, marked by collaborations, music video appearances, and even a Super Bowl commercial. Yet, despite her meteoric rise, her follower count has plateaued since 2023 and is now experiencing a slight decline, illustrating the dynamic nature of social media fame. Charli D\'Amelio\'s impact transcends TikTok, as she has ventured into music, fashion, and reality television, showcasing her versatility and entrepreneurial spirit. Her presence in the entertainment industry has been substantial, gracing prestigious events such as the Grammys, Coachella, and the Cannes Film Festival. However, being surpassed in follower count underscores the ever-changing landscape of social media and the unpredictable nature of online fame. As the TikTok community continues to evolve, Charli D\'Amelio\'s journey serves as a testament to the transient nature of digital influence. Her resilience and adaptability position her as a prominent figure in the expanding realm of social media. Though she may no longer occupy the top spot, her impact and influence remain undeniable, solidifying her status as a key player in the world of TikTok and beyond.
New TikTok Trend Can Cause \’Explosive Diarrhea\’: What Is The Detox Hack?
A new TikTok trend promoting the ingestion of Castor Oil as a \"detox\" method has sparked concern among medical professionals, with a nurse warning that it can lead to \"explosive diarrhea\" Castor Oil, traditionally used in cosmetics and as a moisturizer, has seen a surge in recommendations for internal use on TikTok, with influencers suggesting that it can aid in detoxification and weight loss. Nurse Jane Clarke has sounded the alarm, cautioning against the potentially harmful effects of ingesting Castor Oil. In an interview with Newsweek, she highlighted the prevalence of misleading health claims surrounding Castor Oil, including assertions that it can cure serious illnesses such as cancer and facilitate miraculous weight loss. Clarke emphasized the lack of scientific evidence to support these claims, emphasizing the potential harm caused by these myths. Clarke explained that the consumption of Castor Oil can lead to the rapid movement of stool through the intestine, preventing adequate digestion and resulting in diarrhea. She advised against the internal use of Castor Oil, stressing that while it is safe for external applications, its ingestion is unlikely to yield any tangible health benefits beyond softening the skin. Medical sources, including WebMD, echo these concerns, noting that while Castor Oil is occasionally recommended by doctors to treat constipation, its side effects can be quite strong. These may include stomach pain, nausea, and diarrhea, prompting a call for immediate medical attention if such effects persist or worsen. The Influence of Social Media on Health Trends The proliferation of health-related trends on social media platforms like TikTok underscores the influence and reach of digital content in shaping public behaviors and perceptions. While these platforms can serve as valuable sources of information and community engagement, they also present challenges in ensuring the accuracy and safety of health-related advice. The widespread dissemination of unverified health claims, as seen in the case of the Castor Oil trend, has the potential to mislead and harm individuals who may be seeking genuine solutions to health concerns. The Need for Education and Critical Evaluation In light of these developments, there is a growing need for enhanced education and awareness regarding the evaluation of health information shared on social media. Encouraging critical thinking and empowering users to discern evidence-based advice from potentially harmful trends is essential in safeguarding public health. Furthermore, collaboration between social media platforms and healthcare professionals can play a pivotal role in promoting responsible information sharing and mitigating the spread of misleading health content. Responsibility of Content Creators and Platform Administrators As social media continues to evolve as a prominent platform for health-related discussions and trends, the responsibility falls on both content creators and platform administrators to prioritize accuracy, safety, and the well-being of their audiences. By proactively addressing and mitigating the dissemination of unsupported health advice, these stakeholders can foster an environment that promotes informed decision-making and positive health outcomes among users. In conclusion, the TikTok trend promoting the ingestion of Castor Oil as a detox method has raised concerns among medical professionals due to potential side effects such as explosive diarrhea. It is important for individuals to critically evaluate health information shared on social media platforms and for content creators and platform administrators to prioritize accuracy and safety in order to protect public health.
Jojo Siwa\’s New Girlfriend Is A \’SYTYCD\’ Season 18 Contestant: Who Is Madison Rouge Alvarado?
JoJo Siwa, the renowned singer, dancer, and social media sensation, has recently made headlines with the confirmation of her new relationship. The 21-year-old entertainer is now dating Madison Rouge Alvarado, a talented professional dancer who gained recognition on So You Think You Can Dance Season 18. This unexpected romance blossomed during the filming of the popular dance competition, which concluded in January. JoJo\'s adoring fans were delighted when the couple shared a passionate kiss at LAX Airport in Los Angeles, hinting at the depth of their connection. The chemistry between JoJo and Madison is undeniable, and it\'s no surprise that their paths crossed on the set of So You Think You Can Dance Season 18. Madison\'s impressive talent and dedication earned her a well-deserved third-place finish in the competition\'s finale on May 20. Throughout the season, JoJo couldn\'t help but admire Madison\'s resilience and strength, as she consistently showcased her skills and avoided the bottom spots. Since the conclusion of the show, JoJo and Madison have been spotted together frequently, sparking speculation about their relationship. The couple even celebrated JoJo\'s milestone 21st birthday at the enchanting Walt Disney World, surrounded by JoJo\'s loving family. Madison, who has also made a name for herself by competing on NBC\'s \"World of Dance\" and working as a backup dancer for renowned artists like Lady Gaga and Mariah Carey, brings her own impressive talent and experience to their dynamic partnership. JoJo, with her massive social media following of 59 million, has been open about her romantic journey, even before her relationship with Madison. In January 2021, she bravely came out as gay, queer, and pansexual, embracing her true self and inspiring countless fans around the world. Despite facing past controversies, including allegations of mistreatment in her former girl group XOMG Pop!, JoJo has flourished in the entertainment industry. Now, with Madison by her side, JoJo\'s love life takes a prominent role in shaping her personal and professional growth. As JoJo continues to captivate audiences with her upbeat music and electrifying performances, her relationship with Madison adds an exciting new chapter to her life. Fans can anticipate upcoming shows where JoJo will showcase her talent and engage with her dedicated fanbase. This Friday, she is set to perform a brief set at Nick Staples Presents Pride on the Shore in Pittsburgh, followed by a highly anticipated appearance at the Mighty Hoopla festival in London on Sunday. With Madison\'s unwavering support and their blossoming romance, JoJo is sure to conquer the stage and the hearts of her fans like never before. JoJo Siwa\'s love story with Madison Rouge Alvarado, born amidst the electrifying atmosphere of So You Think You Can Dance Season 18, has captured the attention and hearts of fans worldwide. Their public displays of affection and shared moments reflect a deep connection and a promising future together. As JoJo continues to leave her mark on the entertainment industry, her relationship with Madison adds a new layer of joy and love to her life, both personally and professionally. With their shared passion for dance and undeniable chemistry, JoJo Siwa and Madison Rouge Alvarado are ready to conquer the world, one dance step at a time.
Roaring Kitty Pushes GameStop Stock Price Up 73% After Following Reddit Post
Shares in GameStop soared nearly 73% in pre-market trading on Monday, propelled by a significant purchase from meme stock influencer Keith Gill, also known as \"Roaring Kitty.\" Gill, whose Reddit account had been dormant for over three years, disclosed in a Reddit post his acquisition of $116 million worth of GameStop stock. This revelation reignited enthusiasm for meme stocks, which derive their value more from popularity than from traditional business fundamentals. The phenomenon of meme stocks gained widespread attention in 2021 when social media buzz, notably originating from the WallStreetBets subreddit, triggered sharp increases in the stock prices of companies like GameStop, AMC Entertainment, and Bed Bath & Beyond. These stocks are prone to volatile fluctuations driven primarily by online discussions among retail investors rather than by the financial performance of the companies involved. Alongside the surge in GameStop\'s stock price, shares of AMC Entertainment also experienced a significant uptick of nearly 28% early Monday morning. This resurgence in meme stocks follows another recent surge fueled by Gill, who posted a meme on X (formerly Twitter) last month, prompting a rapid increase in GameStop\'s stock value. The meme depicted a man holding a video game console, hinting at a forthcoming surge in stock activity. Gill, a prominent figure within the WallStreetBets community, played a central role in the 2021 GameStop frenzy. Retail investors rallied against short-sellers who had bet against GameStop, resulting in substantial losses for those betting on the stock\'s decline. Short-sellers typically profit by borrowing shares, selling them, and repurchasing them at a lower price to return them. In 2021, Gill testified before the US Congress, portraying himself as a casual daytime trader. He maintained that his intention was not to fuel the frenzy but rather to view GameStop as an attractive investment opportunity. His recent actions indicate his continued confidence in the stock\'s potential. The renewed interest in GameStop and other meme stocks underscores the enduring impact of social media on financial markets. Despite the speculative nature of these investments, retail investors remain deeply engaged, exerting considerable influence on market dynamics based on online sentiment and discussions. As of Monday, the excitement surrounding Gill\'s substantial investment and his resurgence on social media platforms has revitalized the meme stock phenomenon, emphasizing the significant role of individual influencers in shaping market trends.
Russian Influencer Looking For An Indian Husband Goes Viral
A Russian influencer named Dinara has sparked significant online attention with her unique approach to finding love. In a video shared on social media, Dinara, dressed in a red saree, held a poster at a mall stating she was “Looking for an Indian husband (unmarried).” The poster also included a QR code linking to her Instagram profile. The video quickly went viral, amassing over 7 million views and 85,000 likes. Many users flooded the comments, expressing interest and even proposing marriage. Some inquired about her birth details for horoscope matching. Dinara’s Instagram is filled with content showcasing her affection for India. In another video, the Russian influencer outlined her ideal partner as an unmarried Indian man, at least 5.6 feet tall, who loves traveling and music. Her post invited viewers to consider if they were “looking for the one.” This novel method of finding a spouse has captivated the online community, leading to numerous engagements and discussions about love and cultural connections. Dinara’s efforts reflect a growing trend of using social media for personal connections. Her approach not only highlights the power of social media in modern matchmaking but also underscores the global fascination with cultural exchange. The influencer’s bold move to find love has resonated with many, making her a viral sensation and sparking conversations across various platforms. Dinara\'s bold approach has also attracted media attention, with several news outlets covering her unique proposal. This widespread coverage has further increased her visibility, bringing her closer to her goal of finding an Indian husband. As she continues to receive messages and proposals from potential suitors, Dinara remains hopeful that her unconventional method will lead to a meaningful connection. The influence of Dinara\'s proposal goes beyond social media, as it taps into the broader themes of globalization and cultural fascination. By embracing and showcasing her love for Indian culture, the Russian influencer has managed to create a bridge between her Russian roots and her admiration for India. This cultural fusion is not only appealing to her audience but also highlights the potential for social media to foster cross-cultural relationships and understanding.
TikTok Could Be \’The End All\’ For Health Influencer Marketing
Ogilvy has introduced a new health influencer marketing service aimed at bridging the gap between medical expertise and public awareness for pharmaceutical, healthcare, and wellness brands. This new offering reflects the increasing impact of social media on health-related behaviors and decisions. Rebecca Carter, Head of Social Media at Ogilvy Health UK and Health Influence Lead, highlighted the growing trend of individuals using social media for health information. According to Ogilvy Research & Intelligence, 93% of people engaging with health-related social media accounts take action, such as scheduling appointments. Additionally, 57% of physicians have changed their perception of a drug or treatment based on social media information. Carter explained that the landscape for health influence has evolved significantly over the past two years. More people, including those living with health conditions and doctors, are seeking medical information online. There has been a notable shift away from platforms like Twitter, with communities moving to other digital channels. Notably, health influencers on TikTok have gained significant traction, offering a blend of expert advice and relatable content. Carter emphasized the need to navigate the vast amount of health misinformation online, citing a study that found 51% of vaccine-related social media posts were misleading. Ogilvy\'s health influence briefs vary depending on the client and their needs. For instance, a pharmaceutical company might partner with expert patients to share disease awareness content, while a self-care client could work with healthcare influencers to promote healthy aging. The goal is to build trust within communities, drive awareness, and stimulate positive behavior change. Carter shared a favorite campaign involving a global pharma company that used AI to engage with teens in Vietnam about sexually transmitted infections like HPV. The campaign featured a virtual influencer to facilitate conversations about safe sexual practices, empowering teens to make informed health decisions. In healthcare and pharma, the term \"influence\" is preferred over \"influencer.\" This distinction is crucial as the focus is on the impact an individual can have rather than the size of their social media following. For example, research professionals may not have a significant social presence but can influence important discussions within their fields. Carter noted that platform strategy extends beyond social media. While health influencers on TikTok have a significant reach with health-related content, influence strategy can also involve forming expert panels for round table discussions or working with healthcare professionals to provide feedback on new services. Ogilvy’s team covers corporate, consumer, and health sectors, offering comprehensive solutions to client challenges.
Adidas Used Anthony Edwards, Social Media To Battle Nike In Sneaker Wars
Adidas has launched a new campaign featuring NBA star Anthony Edwards to promote the Anthony Edwards Adidas AE1, his signature basketball shoe. The campaign, created by agency Johannes Leonardo, aims to position Edwards and his shoes as major players in the competitive sneaker market. The campaign, titled \"AKA,\" showcases Edwards\' charisma and confidence. In the ad, Edwards humorously claims, \"They said I got a little buzz going,\" before confidently asserting, \"Believe that.\" The campaign is entirely social media-driven and has no paid support, leveraging Edwards\' popularity and social media influence to gain traction. Adidas\' strategy includes bold and provocative ads that reference competitors directly. The Anthony Edwards Adidas AE1 launch ad took a shot at debut models from LaMelo Ball (Puma), Ja Morant (Nike), Luka Dončić (Jordan), and LeBron James (Nike). This brash approach, supported by Nick Maddox, a real-life friend of Edwards, aims to channel the spirit of iconic basketball advertising from the 90s and 2000s. Paul Webber, senior brand director at Adidas basketball, explained that the campaign reflects the boldness and personality of Edwards. \"We set out to make something iconic,\" said Alfonso Ruiz, creative director at Johannes Leonardo. The campaign\'s visuals feature a surreal, orangey-pink world dubbed \"Georgia Peach,\" paying tribute to Edwards\' mother and grandmother. The ads have caught the attention of both fans and industry analysts. Mike D. Sykes of The Kicks You Wear called the AE1 a \"Sneaker of the Year\" candidate. The campaign\'s success is attributed to its focus on Edwards\' personality and timely execution, with ads dropping alongside key moments in the NBA season. Edwards, the first pick in the 2020 NBA Draft, signed with Adidas shortly after turning pro. His Anthony Edwards shoes, launched in October, have quickly become popular. The shoe\'s design and marketing have drawn comparisons to the legendary Michael Jordan, although Adidas emphasizes that Edwards is carving out his own path. The campaign also includes innovative elements, such as a virtual influencer to engage with teens in Vietnam about health concerns, reflecting Adidas\' creative approach to marketing. Adidas has seen a resurgence in its basketball division, which has relocated to Los Angeles to recapture the energy of its 90s and early 2000s heyday. The AE1\'s success marks a significant step in Adidas\' efforts to reclaim its position in the basketball and broader sneaker market. This move is particularly significant in the context of the ongoing sneaker wars, epitomized by the fierce rivalry of Nike vs Adidas. Adidas\' CEO, Bjørn Gulden, highlighted the importance of basketball in reaching young consumers and influencing fashion and street culture. The AE1 campaign is a bold move to strengthen Adidas\' presence in these areas, leveraging Edwards\' growing influence and the strategic execution of the Anthony Edwards Adidas commercial.
Bethenny Frankel Offers Chanel Marketing Advice After Being Denied Entry To Its Chicago Store
Former \"Real Housewives\" star and Skinnygirl Cocktails founder Bethenny Frankel has criticized Chanel for handling a recent incident at their Chicago store. Bethenny Frankel, who has 3.4 million Instagram followers, posted a viral video on May 22, detailing her experience of being denied entry to the store when she wasn’t dressed up. The video garnered over 201,000 likes and 20,000 comments. The next day, Frankel returned to the store in classic Chanel attire—a tweed skirt suit and pearl headband—and was allowed entry. Her videos have sparked widespread discussion on social media, with many suggesting how Chanel should have handled the situation. This incident has become a significant talking point regarding Chanel\'s marketing strategy. Frankel believes Chanel’s marketing team made a mistake by not addressing the incident. “Their marketing people are cowering in the corner versus leaning in,” she told Ad Age. Bethenny Frankel\'s response highlights a missed opportunity for Chanel to engage with its audience in a meaningful way. Since leaving reality TV in 2019, Frankel has become an influential social media personality, securing brand deals with companies like L’Oréal. With a net worth estimated to be in the hundreds of millions, Frankel has emphasized the power of social media in shaping public perception and the importance of brands engaging with influencers authentically. Her Bethenny Frankel Instagram account is a testament to her influential status and reach. Frankel advised brands to embrace humor and engage with their audiences rather than avoiding controversial situations. She suggested that Chanel could have turned the incident into a positive experience by being welcoming and offering a card to make an appointment. She also proposed a marketing strategy where Chanel could invite individuals who typically can’t afford luxury items, like teachers and nurses, to receive a gift bag. This approach could have softened the brand\'s image and made it more accessible. Frankel noted that her treatment at Chanel resonated with many people, especially those who experience similar exclusion regularly. She acknowledged comments on her posts pointing out that women of color and others often face such treatment. This highlights the broader implications of how luxury brands interact with diverse audiences. Frankel also stressed the importance of understanding the distinct cultures of different social media platforms. \"It’s a different world on Instagram than it is on YouTube, than it is on TikTok,\" she said, highlighting the need for brands to authentically engage with each platform’s community. Chanel\'s marketing strategy could benefit from a more nuanced approach to each social media platform. Finally, Frankel compared the creator economy to reality TV, calling it a more genuine representation. She expressed her preference for the unfiltered, authentic interactions on social media over the polished image of modern reality TV. This authenticity, she believes, is why real influencers resonate more with audiences. As a prominent figure with a significant following, Bethenny Frankel\'s insights offer valuable lessons for brands like Chanel navigating the complex landscape of modern marketing.
Famous Vietnamese Influencer Lies About Dating K-Pop Idol; Click-B Member Denies Engagement Claims
On June 3, Vietnamese influencer Nguyễn Lê Hà My claimed in an interview with a local news outlet that she was engaged to No Min Hyuk, a first-generation K-pop idol from the group Click-B. Hà My stated that she and No Min Hyuk had promised their fates to each other, sparking widespread interest and speculation among fans and media. However, the story took an unexpected twist when Sports Seoul reported that Nguyễn Lê Hà My is not No Min Hyuk’s girlfriend. Representatives for No Min Hyuk expressed shock at Hà My’s claims and mentioned that they are considering revealing the identity of his real girlfriend. “That influencer is not No Min Hyuk’s girlfriend. No Min Hyuk is also shocked. We are considering revealing his girlfriend’s face at a later date,” said a representative for No Min Hyuk. The situation became even more confusing when a post appeared on Nguyễn Lê Hà My\'s Instagram page that seemed to confirm her engagement to a Korean man. The post raised further questions about the authenticity of her relationship with No Min Hyuk. No Min Hyuk, who debuted with Click-B, has recently been reported to be dating a Vietnamese woman. This latest development has left fans and media outlets puzzled about the true nature of his relationships and the credibility of the influencer’s claims. The unexpected turn of events has stirred significant debate on social media, with fans of both No Min Hyuk and Nguyễn Lê Hà My expressing a mix of disbelief and curiosity. While some fans are skeptical of Hà My\'s claims, others are urging for patience and understanding as the situation clarifies. The controversy has also brought attention to the pressures faced by public figures in the age of social media, where personal relationships can quickly become the subject of widespread speculation and scrutiny. As the story unfolds, both fans and the public are eagerly waiting for further clarification from No Min Hyuk and his representatives. This incident also highlights the growing influence of Vietnamese influencers and the interconnectedness of social media across different cultures.
Kick Launches Duel To Improve Influencers\’ Fan Engagement During Streams
Kick, the video game streaming platform known for its streamer-friendly policies, has launched a new initiative called Duel to bring fans closer to their favorite influencers. This innovative organization aims to bridge the gap between streamers and their audiences, offering unique opportunities for real-life interactions and exclusive perks. Duel is designed to transform the way fans connect with streamers. It will allow fans to meet influencers in person, participate in special events, and access exclusive content. This initiative is set to redefine the fan-influencer dynamic, making it more immersive and rewarding. One of the standout features of Duel is the opportunity for fans to meet their favorite streamers in real life. Through organized meet-and-greet events, fan conventions, and exclusive backstage passes at gaming tournaments, Duel will facilitate memorable face-to-face encounters. These interactions will deepen the connection between streamers and their audiences and create lasting memories for fans. In addition to real-life interactions, Duel members will enjoy exclusive perks. These include early access to new content, special livestreams, behind-the-scenes footage, and limited-edition merchandise. The organization will also offer unique opportunities such as one-on-one video calls with influencers, personalized shout-outs, and interactive Q&A sessions. Duel aims to build a strong and vibrant community around Kick. By bringing fans and influencers closer together, it will foster a sense of belonging and loyalty among users. Kick\'s commitment to creating a supportive and interactive environment will enhance its appeal to both streamers and viewers. The launch of Duel marks a significant milestone in fan engagement. As the video game streaming industry grows, Duel\'s innovative approach sets a new standard for connecting influencers with their audiences. By prioritizing interactivity and personal connections, Kick is leading the way in creating meaningful and memorable experiences for fans. With Duel, Kick is demonstrating its dedication to innovation and community building. Fans can look forward to a new era of interactivity and engagement, where meeting their favorite streamers and enjoying exclusive perks becomes a reality. Duel promises to enhance the streaming experience, making it more dynamic, interactive, and rewarding for everyone involved.