Latest Influencer News in 2026
Looking to learn more about influencers? Check out our latest news from the most talked about influencers today!
Influencer Tommy T Shares Useful \’Back To School\’ Tips For Parents
Tommy T, a teacher from Norwich, has become a social media sensation, sharing tips to help students and their parents navigate the challenging transition from primary to high school. Known for his humorous and relatable videos, Tommy T started creating content during the Covid lockdowns, drawing from his experiences as a teacher of students with special educational needs. His content quickly gained traction, and he now boasts nearly 2.5 million TikTok followers, 1.5 million YouTube subscribers, and close to 230,000 Instagram fans. Tommy T’s videos, which often highlight the lighter side of school life, have resonated with a broad audience. He emphasizes that the leap from year six to year seven can be daunting, particularly for students moving from small primary schools to much larger high schools. His advice to parents and students has been well-received, with many expressing their gratitude for the support and reassurance his content provides during this significant transition. Despite his online fame, Tommy T remains committed to his teaching role. He keeps his full name and workplace private, maintaining a boundary between his public persona and professional life. However, his social media presence has positively impacted his interactions with students, who appreciate the relatable and supportive figure they see online. Tommy T shared that walking through the school corridors and receiving high fives or fist bumps from students has become a common and welcome occurrence. In addition to his tips for school transitions, Tommy T has also used his platform to address more serious topics, such as the anxiety students may feel around GCSE results. Reflecting on his own experience, he admitted that his grades were not stellar—he left school with Cs in English and food technology, which limited his immediate opportunities. However, he reassured students that a piece of paper does not define their future, sharing his own journey of finding success despite early setbacks. Among his top tips for starting high school, Tommy T advises students to be themselves, continue the good habits they developed in primary school, and make an effort to join clubs and societies, which can be a great way to make new friends. He also underscores the importance of a good breakfast and staying on top of homework. His goal is to help students feel supported and confident as they embark on the next stage of their educational journey. Hailey Bieber Rhode Beauty Gets Flack For Inclusivity Bungle, Immediately Acts
Food Vlogger Reveals How Much They Earn – Gets Slammed On Social Media
Dolly Chaiwala, a popular Instagram influencer, recently found himself at the center of a heated online debate after a food vlogger revealed the high fees he charges for appearances. Dolly Chaiwala gained fame after serving tea to Bill Gates during the billionaire\'s visit to India for the pre-wedding celebration of Anant Ambani and Radhika Merchant. Since then, Dolly has become a sought-after figure, attending numerous events across the country and earning significant fees for his presence. The controversy began when AK Food Vlog, a well-known food vlogger in the food vlogging community, shared his experience of attempting to invite Dolly Chaiwala to an event in Kuwait. In the video, which has since gone viral, the vlogger disclosed that Dolly charges ₹5 lakh per appearance, in addition to requiring accommodations at a luxury hotel and a travel companion. The vlogger expressed his shock at these demands, questioning whether they were justified, especially considering the growing food vlogging earnings for influencers like Dolly. “I wanted to call him (Dolly Chaiwala) to Kuwait. But the guy has so many demands. I started just questioning my whole existence. I was like, ‘Dude, are you serious?’” the vlogger said in his video. He added that he was surprised to learn that Dolly Chaiwala even has a manager who handles his bookings and negotiations, something common among top food vloggers as they monetize their food vlogging earnings through appearances and brand deals. The video quickly gained traction online, amassing over 21.5 million views, and sparked a debate among netizens about the fairness of Dolly Chaiwala\'s charges. Some users criticized the vlogger for his reaction, suggesting that the demands were reasonable given Dolly’s popularity and the effort involved in traveling from India. “Now it is time to thank Dolly Chaiwala because of his name you got 20 million views,” one user commented, pointing out the irony of how food vlogging often relies on high-profile personalities for views. Others defended Dolly Chaiwala, arguing that his fees were consistent with what other food vloggers and influencers charge for similar appearances. “Classic case of elitist mindset. Had it been somebody slightly different looking or coming from slightly different economic backgrounds, these would be completely fair demands. In fact, 4-5 star corporate bookings are quite fair considering he would be traveling all the way from India,” another user wrote. The controversy highlights the broader discussion around the value of influencers, particularly those in the food vlogging industry, and the perceived elitism in how they are treated based on their background. While some see Dolly’s fees as justified for the effort and influence he brings, others view them as excessive, sparking a debate that reflects differing opinions on the worth of digital creators and their food vlogging earnings in today’s economy.
Kamala Harris Presidential Campaign Headlines Slay Digital Marketing Drive
Kamala Harris\'s presidential campaign is making waves with its sharp, memorable email subject lines. These headlines, crafted with precision, are helping to define Harris’s identity as a candidate while effectively drawing contrasts with her opponent, Donald Trump. One striking example is a subject line from a July 25 email: “Statement on 78-Year-Old Criminal’s Fox News Appearance.” In just nine words, the Harris campaign paints Trump as an old, convicted felon without mentioning his name. This approach is brief, straightforward, and impactful, cutting through the noise of political messaging with clarity and humor. Harris\'s campaign also excels at crafting lines that are relevant and easily shareable. On July 27, another email subject line read, “Statement on Trump’s Unhinged Speech in Minnesota.” This headline not only calls out Trump’s behavior but also invites repetition and sharing, making it a potent tool for digital media. The campaign’s ability to tap into current national conversations is evident in another July 27 line: “Statement on Trump’s Promise to End Democracy.” These headlines are designed to resonate with a broad audience, particularly younger voters. Authenticity is another key component of Harris’s messaging strategy. The campaign’s subject lines reflect Harris’s unique personality—humorous, sharp, and unapologetic. For instance, her July 25 statement targeting Trump’s vice presidential pick, Ohio Senator J.D. Vance, was titled, “Happy World IVF Day to Everyone Except J.D. Vance.” This clever headline not only highlights Harris’s quick wit but also engages voters by addressing timely issues and trending topics. The Harris campaign’s subject lines are also timely and targeted, as seen in the World IVF Day headline. It references recent internet memes and political discussions, showing that Harris is in tune with what’s happening in the culture and political landscape. This approach has helped her connect with grassroots supporters, particularly women and young voters. Overall, Kamala Harris’s campaign is using email subject lines t
Influencer Nara Smith Marc Jacobs Controversy: What Practitioners Can Learn
A recent collaboration between mega-influencer Nara Smith and luxury brand Marc Jacobs has sparked significant attention online, but not all of it has been positive. The campaign, featuring Smith baking her version of Marc Jacobs\' popular Tote Bag from scratch in a TikTok video, quickly went viral, amassing over 2 million likes and 11 million views. However, backlash arose when users accused the campaign of imitating another creator, Mary Korlin-Downs, who had previously created a similar video as part of her partnership with the brand. While the campaign\'s popularity underscores the power of influencer marketing, the backlash highlights the risks involved, particularly when originality and ethics come into question. For PR professionals, this situation offers valuable lessons in how to avoid similar pitfalls in their own campaigns. The first lesson is the importance of having a solid game plan. A well-crafted creative brief and a detailed influencer agreement are essential to ensure that everyone involved understands the campaign’s goals, messaging, and legal obligations. Creative briefs provide clear guidelines for branding and content creation, helping to avoid misunderstandings that could lead to issues like those faced by Marc Jacobs. On the legal side, influencer agreements should outline the scope of work, compensation, and ownership of the content created, ensuring that both parties are on the same page. Another critical aspect is clearly outlining the legal dos and don’ts in influencer agreements. If a brand intends to repurpose and reuse content across various channels, it’s crucial to specify ownership rights in the agreement. While this might increase costs, it safeguards the brand by ensuring that the use of the influencer’s content complies with copyright laws and the terms of the partnership. This step can prevent disputes and potential backlash related to content ownership. Ethical considerations also play a significant role in avoiding backlash. Even when contracts cover the ownership of creative ideas, PR professionals must consider the ethical implications of their campaigns. Transparency is key, particularly when trends or ideas have been inspired by other creators. Failing to credit the original creator can damage a brand’s reputation, especially with Gen Z consumers who prioritize honesty and fairness. PR pros should ensure that campaigns adhere to Federal Trade Commission guidelines and other ethical standards to maintain the trust of their audience. In the rapidly evolving landscape of influencer marketing, PR professionals must remain vigilant. By focusing on strategy, legal clarity, and ethical integrity, they can protect the brands they represent and foster authentic relationships with their audiences.
TikTok Video Tips: 6 Principles You Should Know
At the 2024 Meltwater Summit in New York City, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, shared six key principles for creating effective short-form videos on TikTok. These principles, designed to help brands engage audiences, are crucial for PR and marketing professionals looking to succeed on the platform. First, Cameron emphasizes the importance of \"fitting in to stand out.\" Brands should utilize TikTok\'s native tools and language to resonate with users. Instead of striving for perfection, brands should focus on authenticity, using social listening tools to adopt trending lingo. Cameron advises collaborating with creators, who understand the platform\'s nuances, noting that creator-led content generates a 27% higher recall rate than non-creator content. Importantly, the effectiveness of content isn\'t tied to a creator\'s follower count; quality content always wins. The second principle is to \"lean into TikTok trends,\" which Cameron categorizes into three types: moments, signals, and forces. Moments are fleeting trends that quickly gain and lose traction, signals indicate emerging behaviors and interests, and forces represent long-term shifts. Cameron suggests that brands with less agility focus on signals and forces, which are more sustainable. Brands should identify relevant trends, align them with their product or message, and then build a compelling narrative around them. Third, Cameron highlights the need to \"prioritize quality production.\" While high production value is important, it doesn\'t require a polished finish. Low-fi content can be effective if it’s visually appealing. He stresses that videos should be vertical, high-resolution, and formatted to fit TikTok\'s platform. The fourth principle involves \"identifying a structural approach\" to content creation. Effective videos have a clear structure: a hook, a body, and a closing. The hook grabs attention, the body deepens engagement, and the closing includes a strong call-to-action. Cameron recommends breaking the fourth wall by asking questions or making bold statements to create anticipation and maintain viewer interest. Fifth, Cameron advises stimulating the senses, particularly through music, which is a powerful tool on TikTok. Transitions, text overlays, and emojis also enhance viewer engagement and retention. Introducing brand cues early in the video is key to ensuring visibility. Lastly, leveraging sound is critical, as 70% of users engage with sound-on content, and 90% consider sound vital to their TikTok experience. If licensing music is not feasible, Cameron suggests using existing sounds on TikTok, which can be effective and budget-friendly. By applying these principles, brands can create compelling, engaging content that resonates with TikTok\'s vast and dynamic audience.
LinkedIn Profile Update: Here\’s How To Get More Job Opportunities
Your LinkedIn profile is crucial in shaping your personal brand, especially in today’s digital-first world. Often, it’s the first thing people see when they search your name on Google or go directly to LinkedIn. Therefore, making your LinkedIn profile authentic, compelling, and unique is essential for making a strong impression. Despite its importance, many people make three common mistakes: they don’t take their profile seriously, only update it during significant career changes, and fail to utilize new LinkedIn features. To maximize the impact of your LinkedIn profile, consider making these five key changes: 1. Strengthen Your Headline: Your LinkedIn headline is the most critical part of your profile for search engine optimization. Many people simply list their current job title and company, but this is a missed opportunity. Instead, use the following formula: Job Title + Keywords + Zing. Keywords should include terms you want to be associated with, while “Zing” refers to something that makes you stand out, such as how or why you do what you do. With 220 characters available, craft a headline that is both impactful and searchable. 2. Revamp Your About Section: Your About section is often the most-read part of your LinkedIn profile, so it’s vital to make it engaging. The first few lines are crucial, as they determine whether someone will click “see more” to read the full story. Write in the first person to create a connection, include about 30% personal content like your passions and values, and use as many of the 2,600 characters as needed to tell a compelling narrative without fluff. Each sentence should contribute to your overall story. 3. Prioritize Your Skills: Your skills now appear at the bottom of your About section, making them a key element of how people perceive you. LinkedIn orders skills based on the number of endorsements, but this may not align with how you want to be known. You can re-order your skills while editing your profile, ensuring that the most relevant skills are highlighted. 4. Utilize the Featured Section: The Featured section, located just below your About and Skills sections, is prime personal branding real estate. It allows you to showcase multimedia content such as images and videos, which can demonstrate your thought leadership and expertise. Keep this section up-to-date, adding new items and re-ordering them to reflect how you want to be perceived. 5. Refresh Your Recommendations: While most of your profile is self-promotion, recommendations offer an opportunity to enhance your credibility through the words of others. However, many profiles feature outdated recommendations. To keep your profile current and credible, aim to add fresh recommendations at least once a year. The quality of your LinkedIn profile directly affects your career success. By making these updates, you can create a profile that is both credible and likable, positioning you effectively for future opportunities.
Telegram EU Probe Could Prove Disastrous; Digital Rules Breach Investigated
Telegram co-founder Pavel Durov is facing increased scrutiny as European Union regulators launch an investigation into whether his messaging app, Telegram, has violated digital rules. The probe focuses on suspicions that Telegram misreported its user base to avoid stricter regulations. The EU\'s Digital Services Act (DSA), enacted to regulate Big Tech companies like Meta, Google, and TikTok, imposes more stringent requirements on platforms with more than 45 million users in the EU. These rules include bans on targeted ads, measures to prevent misinformation, and obligations to share data with the European Commission. Telegram, which has nearly 1 billion users worldwide, reported in February that it had 41 million users in the EU, just below the 45 million thresholds. However, the company failed to provide an updated figure, as required by the DSA. EU officials suspect that Telegram may have intentionally underreported its numbers to avoid the additional regulations that would apply if it crossed the 45 million mark. Thomas Regnier, a European Commission spokesperson, stated that the Commission has its methods for verifying the accuracy of user data and can designate platforms as “very large” based on its findings. This investigation comes at a time when Durov is already entangled in legal troubles in France. He was detained at Le Bourget airport near Paris as part of an investigation into criminal activities allegedly facilitated by Telegram, including drug trafficking and the distribution of child sexual abuse material. After four days of questioning, Durov was released on $5.6 million bail but was ordered to remain in France and report to a police station twice a week. The French authorities have filed preliminary charges against him, including complicity in managing an online platform that allows illicit transactions by an organized group—a charge that carries a potential sentence of up to 10 years in prison and a hefty fine. Durov’s legal team has dismissed the charges as absurd, arguing that the platform’s activities should not implicate Durov directly or indirectly. The French prosecutors have indicated that Durov is currently the only person implicated in this case, though they have not ruled out the possibility of other individuals being investigated. The unfolding legal challenges and regulatory scrutiny signal a turbulent period for Durov and his platform. The EU investigation could lead to significant consequences for Telegram if the company is found to have breached digital rules.
Influencers Are \’Most Annoying Passengers\’ According To Former Flight Attendant
Former Virgin Atlantic flight attendant Skye Taylor recently revealed that influencers are the most irritating passengers to deal with on flights. Taylor, who worked in the airline industry for 16 years, shared her experiences in an interview, noting that the behavior of these social media personalities, particularly on routes to destinations like Dubai and Las Vegas, can be quite difficult. She explained that these passengers often haven’t paid full price for their tickets and can be more demanding and less respectful compared to other travelers. In contrast, she mentioned that true superstars and wealthy individuals are usually polite and respectful. Taylor also highlighted that alcohol consumption and the use of sleeping pills, like Valium, can exacerbate difficult situations on flights. She noted that passengers, particularly those from places like Los Angeles, would often take sleeping tablets before boarding and then drink alcohol during the flight. This combination frequently leads to passengers acting out of character, making them more challenging to manage. Taylor emphasized the importance of vigilance among the crew in monitoring these changes in behavior to prevent potential issues. Maintaining order and ensuring smooth operations in the aircraft cabin can be exhausting for the flight crew, according to Taylor. She praised Virgin Atlantic for providing substantial support to its crew in dealing with passenger incidents, including security-related issues. However, she expressed concern for flight attendants working on budget airlines, who, she believes, do not receive the same level of support. Taylor pointed out the increasing number of incidents involving alcohol on flights, suggesting that the current environment might even encourage such behavior, which she views as dangerous. In addition to dealing with unruly passengers, Taylor also discussed the challenges of managing emergency situations on board. She mentioned that while the crew must handle these situations effectively, they also need to avoid alarming other passengers, which adds an additional layer of difficulty to their job. Taylor’s insights shed light on the often unseen challenges flight attendants face, particularly when dealing with challenging passengers like influencers and those affected by alcohol and sleeping pills.
Mormon Wives Influencers: Who Are They And Why Do They Earn So Much?
Whitney Leavitt and Mayci Neeley, stars of Hulu\'s new reality series The Secret Lives of Mormon Wives, have revealed the impressive earnings they and other \"Trad Wives\" in the #MomTok community make through social media partnerships and brand deals. In an exclusive interview with E! News, Whitney explained that the income from these deals can fluctuate significantly. For instance, she once secured a $20,000 deal to promote a sex toy, while in another year, the opportunities were not as lucrative. Mayci added that both she and Whitney have landed deals worth up to $75,000 in a single year, although they couldn’t disclose specific details about these partnerships. The earnings among their group of Mormon influencers vary based on individual niches such as fitness, beauty, or parenting, with certain industries offering higher pay. Whitney highlighted that this variation is influenced by personal branding and market demand for specific content. Despite a sex scandal that rocked the #MomTok community two years ago, involving allegations of extramarital affairs among its members, the controversy did not significantly affect their income. Whitney admitted that the scandal actually boosted their publicity, while Mayci noted that although their reputations took a hit, their earnings remained largely unaffected. Some vendors initially hesitated to participate in her business launch event due to concerns about the swinging scandal, but the situation was eventually resolved. Both Whitney and Mayci have denied any involvement in the scandal, helping them avoid negative repercussions that could have impacted their careers. Instead, they capitalized on the increased attention to enhance their social media presence and continue building their brands as prominent Mormon influencers. The Secret Lives of Mormon Wives premieres on Hulu on September 6, offering viewers a closer look at the lives of these influential women. The show also features other well-known #MomTok stars, such as Taylor Frankie Paul, Demi Engemann, and Mikayla Matthews, who have large followings on TikTok and Instagram. The series promises to delve into the complexities of their lives as social media influencers within the Mormon community.
TikToker Eixchel Berroteran Finally Addresses Issue Of Stepfather\’s Plot To Kill Her And Mom
TikToker Eixchel Berroteran recently shared her harrowing experience of narrowly escaping an alleged murder attempt by her former stepfather, Luis Damas. The incident occurred on August 21, 2024, when Damas allegedly broke into her Miami apartment armed with a gun, intending to kill both Eixchel and her mother, Francys Damas. In an emotional Instagram post dated August 27, Eixchel recounted the traumatic event, explaining that Damas blamed her for his failed marriage to Francys, which had ended eight months earlier after 13 years. Eixchel described the moment as one of sheer terror, believing that her life was about to end. However, she credited her faith in God and the love she shares with her mother for giving her the strength to fight back. According to a police report obtained by NBC News 6, Eixchel narrowly escaped being shot as her mother bravely intervened, fending off Damas from behind. Francys eventually managed to calm him down, convincing him that she would help clean up any evidence and that she would not contact the authorities, thus persuading him to leave their home. Despite her mother\'s efforts to deescalate the situation, Francys and Eixchel reported the incident to the police the following day. Luis Damas was subsequently arrested and charged with multiple offenses, including attempted murder, aggravated assault with a firearm, burglary with assault or battery, attempted tampering with physical evidence, false imprisonment, and felony battery. He appeared in court on August 24 and was ordered to be held without bond. E! News attempted to contact Damas\' attorney for comment but received no response. While Eixchel and her mother survived the terrifying ordeal, the trauma lingers. In her Instagram post, Eixchel expressed the deep emotional pain she now endures, stating that the psychological wounds are far more painful than any physical injuries. She also conveyed her disbelief that such a horrific event could happen to her, emphasizing that no one deserves to experience what she and her mother went through. Eixchel concluded her message by acknowledging her continued reliance on her faith, asking God for the strength to heal and move forward from this nightmare. This incident highlights the devastating impact of domestic violence and the long-lasting emotional scars it leaves behind. Eixchel\'s bravery in speaking out serves as a powerful reminder of the importance of support for survivors of such traumatic experiences.