Latest Influencer News in 2026
Looking to learn more about influencers? Check out our latest news from the most talked about influencers today!
Influencer Slammed For Saying Anne Frank \’Lived Better Than We Do\’
Chilean influencer Naya Fácil\'s Instagram faced widespread criticism after making insensitive remarks about Anne Frank’s living conditions during World War II. While visiting the Anne Frank House in Amsterdam, which has been converted into the Anne Frank museum, Fácil shared her impressions with her 2.4 million followers, mistakenly suggesting that Frank had lived in luxury compared to modern standards. During her tour, Fácil was struck by the size of the 17th-century building where Anne Frank and her family hid from the Nazis. She posted on social media, \"I\'m shocked by Anne Frank\'s house. She had half the place to herself. She lived better than we do,\" comparing the facade of the museum to neighboring houses. This comment quickly ignited outrage among her followers and the wider public due to its gross misrepresentation of the historical facts. Anne Frank, a Jewish girl, along with her family, spent two years hiding in a cramped secret annex in the same building to evade Nazi persecution. The family’s hiding place was a small part of the building, not the entirety of it as Fácil implied. Their ordeal ended tragically when they were discovered by the Gestapo in 1944. Anne Frank subsequently died in the Bergen-Belsen concentration camp in early 1945. The Jewish Museum of Chile responded to Fácil’s misleading comments by posting a statement on Instagram, urging respect and empathy. The museum corrected the influencer, stating, \"The influencer Naya Fácil uploaded to her Instagram story, a video from Amsterdam, where she refers lightly and without adequate information to Anne Frank... However, what her video really shows is the façade of the museum of Anne Frank’s House.\" Following the backlash, Fácil made her social media account private and issued an apology after the influencer scandal stating, \"I\'m sorry about Anne Frank, but people... instead of criticizing and judging me, it would be better to educate me or explain.\" This incident has highlighted the importance of understanding and respecting historical contexts, particularly those involving the atrocities of the Holocaust. It serves as a reminder of the influence and responsibilities that come with having a large platform on social media.
Brands Tap Athletes, Influencers To Kick Off Olympics 2024 Campaigns
With the Olympic Games set to begin in Paris in late July 2024, major brands like Powerade, Reese\'s, and Old El Paso are ramping up their marketing efforts and influencer marketing strategy through strategic influencer partnerships with Olympians and Paralympians. Despite the International Olympic Committee\'s strict advertising regulations, these companies are finding innovative ways to engage global audiences by collaborating with athletes who offer substantial organic reach on social media platforms. Samsung has initiated an early campaign by sponsoring Skateboarding UK to capitalize on the popularity of skateboarding, a relatively new addition to the Olympics 2024 lineup. They specifically spotlight Olympics 2024 athletes like British skateboarder Sky Brown to leverage her appeal and following. Meanwhile, Powerade has enlisted a diverse group of athletes, including Chilean para-swimmer Alberto Abarza, French cyclist Mathilde Gros, and U.S. gymnast Simone Biles, creating its largest-ever Olympic campaign roster. These athletes are set to promote Powerade through traditional media, Olympics 2024 commercials and their personal social media accounts, which boast significant followings. Reese’s is adopting a dual strategy by showcasing both established stars like soccer player Alex Morgan and swimmer Jessica Long, and rising talents Sophia Smith and Haven Shepherd. This approach supports their new product, Reese’s Medals, a limited edition treat available during the Olympic period. The campaign will transition from celebrity-led TV spots to athlete-focused promotions as the games approach. Old El Paso is taking a different angle by associating their brand with the concept of family and teamwork, reflecting British athletes\' home lives and training routines such as swimmer Tom Dean and cyclist Bethany Shriever in their advertising. These strategies underscore the complex navigation required under IOC’s Rule 40, which restricts athlete endorsements during the Games. Brands and their athlete partners are carefully timing their social media activities to avoid conflicts with training and competition schedules while maximizing the visibility and engagement of their campaigns. As the Olympic Games are near, these marketing efforts are not just about promoting products but also about building narratives that resonate with viewers worldwide, turning athletes into influencers and their sporting journeys into compelling content for global audiences.
izea Worldwide Wins Influencer Marketing, Social Content Awards At 2024 Communicator Awards
IZEA Worldwide, Inc., a leader in influencer marketing technology, data, and services, announced today its success at the 30th annual Communicator Awards, securing three prestigious accolades for its innovative advertising campaigns. The company\'s creative endeavors with TECNO Mobile and Sublue were recognized for their impact and creativity in digital marketing and influencer marketing strategy. IZEA\'s collaboration with Sublue, a technology firm known for its intelligent underwater equipment, received an Award of Excellence in the Campaigns & Series-Branded Campaign category. The IZEA Worldwide awards campaign promoted Sublue\'s BlueNexus, a cordless pool-cleaning robot featuring Olympic swimmer Cody Miller. Miller demonstrated the product\'s effectiveness in an Olympic-sized pool, supplemented by a series of engaging content across TikTok and YouTube showcasing the robot\'s versatility. Another highlight of IZEA’s IZEA\'swinning projects included a partnership with TECNO Mobile to bolster the global presence of its PHANTOM series smartphones. The campaign featured a collaboration with Unbox Therapy, the top tech reviewer on YouTube, which resulted in a viral unboxing video that accumulated over 2.1 million organic views. This effort won an Award of Excellence in the Social Video-Unboxing category and an Award of Distinction in the Content & Marketing-Influencer Marketing category. Ted Murphy, CEO and founder of IZEA expressed pride in the company\'s achievemcompany\'sting, “We’re proud to be\"We\'renized by the Communicator Awards 2024 for our creative and effective campaigns with Sublue and TECNO Mobile. These awards underscore the power of influencer marketing when it’s thoughtfully it\'sstrategically executed. They motivate us to continue to deliver ground-breaking solutions for our clients.” The Communicator Awards are renowned for celebrating excellence, effectiveness, and innovation in communication across various industries and mediums. IZEA\'s recognition at tIZEA\'sent highlights its continued leadership and innovative approach in the rapidly evolving influencer marketing industry. As a pioneer in the field since 2006, IZEA remains committed to advancing the Creator Economy by enabling content creators and influencers to monetize their influence and creativity effectively.
Smith Micro Launches New Influencer Marketing Program To Promote SafePath-based Solutions
Smith Micro Software, Inc., a leading developer of software designed to enhance the mobile experience, has announced the rollout of two innovative marketing programs aimed at boosting the adoption of its SafePath-based solutions among mobile subscribers. The May 8, 2024 announcement emphasized the company\'s strategic push towards expanding its digital footprint in family safety solutions. Smith Micro\'s first initiative is an affiliate/influencer marketing strategy designed to utilize the power of influencers and affiliate marketers to spread awareness and drive subscriber growth for mobile operators\' SafePath-based solutions. By collaborating with influencers and affiliates who resonate with family safety values, the program aims to reach a broader audience and effectively communicate the influencer marketing benefits of SafePath solutions. Smith Micro is also launching a retail store ambassador program. This Smith Micro software affiliate program offers a unique opportunity for retail employees in partner brand stores to directly promote our SafePath solutions to consumers during in-store interactions. By doing so, they can increase their sales and contribute to the safety of families in their communities, making it easier for families to access these safety tools. Charles Messman, Vice President of Marketing at Smith Micro, expressed enthusiasm about the new Smith Micro software influencer program, stating, \"We are extremely excited to offer new and innovative ways to build awareness of and to promote SafePath-based solutions to gain further market penetration and subscriber growth.\" He highlighted the importance of making family safety solutions more accessible as families navigate today\'s world\'s physical and digital challenges. The affiliate/influencer program allows participants to promote selected brands\' family safety products through their channels and earn compensation based on user sign-ups. Similarly, the ambassador program will enable authorized resellers and corporate-owned retail stores to advocate for the family safety applications they sell, with incentives tied to successful app subscriptions. These marketing initiatives are a testament to Smith Micro\'s commitment to not only promote its SafePath platform but also to enhance the digital lifestyle of families. We are dedicated to providing a comprehensive suite of services, including parental controls and screen time management, that meet the evolving needs of families in an increasingly digital world.
Disney, Walmart Partner To Improve Streaming Targeted Ads Using Customer Data
In a significant and game-changing move into digital advertising, Walmart has announced a new and pivotal partnership with streaming giants Disney Plus and Hulu. This collaboration will see Walmart leveraging its extensive customer data to enhance targeted advertising on these platforms, aiming to deliver more personalized ad experiences to viewers. Under this new agreement, Walmart will utilize its vast trove of purchasing and behavioral data from millions of customers, such as browsing history, purchase patterns, and demographic information, to help advertisers on Disney Plus Ad and Hulu target their ads more effectively. This means that ads aired on these streaming services can be tailored to individual users\' viewing habits and preferences, potentially increasing the relevance and impact of the advertising. Walmart\'s entry into digital advertising is a strategic leap, challenging the dominance of tech giants like Google and Facebook. By merging its Walmart customer data with the advertising prowess of Disney Plus and Hulu bundle, Walmart is carving a formidable niche in this market, benefiting both itself and the streaming services. The targeted advertising approach is expected to benefit not only advertisers, who will be able to reach more specific and potentially more receptive audiences but also viewers, who may find the ads they see more relevant to their interests and needs. Disney Plus and Hulu, owned by The Walt Disney Company, will enhance their advertising offerings through this Disney-Walmart partnership, making their platforms more attractive to advertisers seeking precision in their marketing campaigns. This initiative will be implemented in the coming months, and industry experts will closely monitor it as Walmart makes its mark in digital advertising.
@MAGA: Trump Super PAC Join TikTok Amid 2024 Election Campaign
Former President Donald Trump\'s Super Pac or Super Political Action Committee, MAGA Inc, has officially joined TikTok under the handle @MAGA, marking the first Trump-affiliated entity to engage on the platform, despite controversies surrounding its Chinese ownership. The move is seen as a strategic push to leverage the social media giant\'s vast user base to boost Trump\'s campaign for the 2024 presidential elections. MAGA Inc\'s CEO, Taylor Budowich, confirmed to Fox News Digital that the initiative aims to reach millions of potential voters, promoting Trump\'s social media and campaigns stands like \"pro-freedom, pro-America\" agenda through daily content that underscores pivotal issues and Trump\'s policy successes. This tactical expansion into TikTok\'s dynamic environment is part of broader efforts to contest the digital space, which is heavily influenced by what the PAC describes as \'Big Tech interference\' in politics. The platform\'s future in the U.S. hangs in the balance as the Biden administration signed legislation demanding TikTok be sold to a non-Chinese owner to continue operations in the U.S., citing national security concerns. The TikTok ban legislation follows accusations against TikTok and its parent company, ByteDance, of posing security risks by potentially sharing user data with the Chinese government and spreading propaganda. In defiance of potential bans and amidst these legal confrontations, TikTok and ByteDance are fighting back, having filed a lawsuit to block the enforced sale. The lawsuit argues that such divestiture is unfeasible, insisting on the impossibility of separating TikTok\'s operations from its recommendation algorithms, which are integral to its success in the American market. Undeterred by potential bans and legal confrontations, MAGA Inc is forging ahead with its digital campaign efforts. Their initial TikTok posts are a direct critique of the economic management under President Biden, contrasting it with the economic boom they anticipate under a re-elected Trump. The PAC also takes aim at political figures like Robert F. Kennedy Jr., using his past endorsements of prominent Democrats to underscore political differences. MAGA Inc\'s foray into TikTok is not just a move, but a calculated effort to navigate and potentially benefit from the ongoing debates over digital freedom and security. Their aim is clear-to extend their reach to every possible voter in the run-up to election 2024. This aggressive digital strategy is a testament to the changing landscape of political campaigns in the era of social media.
Influencer Reveals People’s Ages Based On How They Text
Texting habits, a seemingly mundane daily activity, may reveal more about a person\'s age than previously thought, according to tech influencer Tyler Morgan. With over 2.7 million views on his recent TikTok trends video, Morgan explains that the way people type messages on their smartphones serves as a digital fingerprint indicative of their generational identity. In his viral clip, Morgan outlines specific texting styles associated with how old people text. For millennials, born between 1981 and 1996, the swipe-to-text method is a popular choice. This generation embraced early digital texting innovations, adapting swiftly to new technologies that sped up communication. Generation Z, those born from 1997 to 2012, is characterized by their ability to type quickly and accurately using just one hand. This skill reflects the rapid evolution of mobile technology and social media platforms that demand faster and more efficient ways of communication. Meanwhile, the technique of using both thumbs to type, which Morgan notes can continue until a person\'s 50s, bridges the habits of both Millennials and Generation Z. This method has persisted as a reliable way of typing accurately and efficiently on smaller smartphone keyboards. On the other hand, Baby Boomers, born between 1946 and 1964, and even some older Gen Xers, tend to rely on the \"one-finger tap\" method. Morgan humorously notes that this style signals that \"you\'re getting up there,\" a nod to the more deliberate and cautious approach to technology adopted by older generations. The tech influencer also highlighted a less common, yet impressive method: typing with the device held horizontally. This style, Morgan admits, is not typical to any particular age group but showcases an individual\'s unique adaptation to digital communication tools. Morgan\'s \'how old do you text\' TikTok insights offer a glimpse into how different generations have adapted to the rapid changes in technology over the decades. From the early days of pressing multiple buttons on devices like the Nokia 9000i to the seamless typing on modern smartphones, each generation has left its mark on digital communication practices, revealing that even our mundane daily habits can be a window into broader cultural trends.
Threads-Instagram Cross-Posting Feature Being Tested
Meta\'s new social platform, Threads, is now globally testing a feature that allows users to cross-post content directly from Instagram. This Threads-Instagram development, aimed at enhancing user experience and integration between the two platforms, represents a significant step in Meta\'s strategy to streamline social media interactions and boost engagement across its network of services. Launched in 2023 as a text-based alternative to Twitter, Threads has rapidly evolved, incorporating more visual content and interactivity to attract a broader user base. The introduction of Instagram crossposts to Threads is a testament to the new apps\' growth and its commitment to providing a versatile and user-friendly social media experience. This feature is not only expected to simplify content sharing for users who engage on both platforms but also eliminates the need to switch apps or repost manually, making it a hassle-free experience for our users. According to a Threads app review, this new feature will enable Instagram users to automatically share their posts, including photos and videos, with Threads with a single click. Here\'s how it works: when creating a post on Instagram, users will see an option to cross-post. By selecting this, their content will be shared on Threads as well, making it seamless for users to distribute their content more widely. This streamlined process of Instagram cross-posting is expected to encourage more users to share their content on Threads, potentially increasing engagement and interaction on the platform. The decision to globally test cross-posting comes on the heels of a positive response from initial trials in select markets. Users have warmly embraced the integration, appreciating the convenience and expanded reach it offers. Meta has observed a surge in user engagement on Threads following these trials, hinting that the feature could contribute to sustained growth and interaction on the platform. Meta\'s spokesperson elaborated on the strategic importance of this feature, stating that \"enabling cross-posting from Instagram to Threads is part of our ongoing efforts to build better connectivity across our family of apps. This makes it easier for users to manage their online presence and helps maintain consistent content across different platforms.\" The introduction of cross-posting is also seen as a move by Meta to counter competition from other social media giants and to retain users within its ecosystem by offering more versatile and user-friendly features. As Threads continues to grow, Meta is expected to enhance interoperability between its services further, potentially introducing more integrated features. With the cross-posting feature, users can expect to see an increase in their content\'s reach and engagement, further enhancing their social media experience. This global test is a clear testament to Meta\'s unwavering commitment to refine and expand Threads, ensuring it remains attractive to users by fostering an environment where sharing and communication are effortless across multiple platforms.
NYTimes Games Launches Wordle Archive With Over 1,000 Past Puzzles
On Tuesday, The New York Times Games announced the launch of a comprehensive NYT Wordle archive, accessible to its \"Games\" and \"All Access\" subscribers. This NYTimes Games new feature, introduced on mobile and desktop platforms, will eventually be integrated into the NYT Games app in the coming weeks. The archive offers subscribers the opportunity to revisit over 1,000 past Wordle puzzles, dating back to the game\'s early days in June 2021. This development provides a unique chance for players to engage with missed puzzles at their leisure, allowing them to manage their puzzle play more flexibly. Jonathan Knight, the head of Games at The New York Times, emphasized the broader goal of the archive, stating, \"This expansion is not just about playing past puzzles; it’s about deepening the connection our community has with NYT Wordle and with each other.” He highlighted the intent to enhance the daily puzzle experience, offering more interactive and shared moments for the game’s substantial user base. In addition to accessing past puzzles, subscribers can track and save their progress and share results with friends. The archive\'s rollout will continue over the next few months, with gradual updates expected to enrich the user experience continuously. Furthermore, the WordleBot feature, a personalized tool that analyzes completed puzzles and offers strategy insights, will also be available in the NYT Games app. This addition aims to assist players in refining their approach to the puzzles, enhancing both challenge and enjoyment. The launch of the Wordle archive follows a significant redesign of the NYT Games app introduced in March. This redesign aimed to improve game discovery and progress tracking, reflecting the app\'s evolution from \"NYT Crosswords\" to \"NYT Games\" to accommodate a growing array of gaming content. The New York Times reports impressive engagement figures for its games, with the Games app downloaded 10 million times in 2023 and games played over eight billion times last year. NYTimes Games Wordle alone accounted for nearly half of these interactions, with approximately 4.8 billion plays, underscoring its vast popularity among puzzle enthusiasts.
Youtuber Jake Paul Trolls Mike Tyson Ahead Of Their July Fight
In the buildup to their upcoming fight on July 20, YouTube sensation Jake Paul has taken a humorous jab at boxing legend Mike Tyson by releasing a spoof video of himself mimicking Tyson\'s training regimen. The video, which shows Paul hitting the pads with exaggeratedly light taps and a deliberately slow pace, aims to poke fun at the power displayed by Tyson in his training footage. The Jake Paul vs Mike Tyson bout, set to take place despite a significant age and experience gap—Paul being 31 years younger than Tyson—has generated substantial interest and buzz within the boxing community. This fight is a pivotal moment in both fighters\' careers, with Paul looking to solidify his place in the boxing world and Tyson aiming to prove that he still has what it takes. Tyson, known for his devastating power and speed in his prime, has been sharing clips from his training sessions highlighting his strength and agility, proving that he still retains much of his fighting prowess. Paul, who has built his boxing career amidst controversy and spectacle, previously expressed intimidation by Tyson\'s display of force. However, his latest move flips the script as he adopts a more lighthearted approach to the pre-fight exchanges. In the video, Paul not only mimics Tyson\'s moves but also imitates the sounds of Tyson\'s powerful punches, adding a layer of humor to his performance. This stark contrast in their approaches, from serious to lighthearted, adds a layer of intrigue and suspense to the upcoming fight. The YouTube clip quickly caught the attention of fans and followers on social media, with many finding amusement in Paul\'s antics. This approach to fight promotion aligns with Paul\'s persona as the \'Problem Child\' of boxing—a nickname he\'s earned through his unconventional path in the sport and his flair for dramatic promotion. This Paul Vs Tyson fight marks another significant chapter in Paul\'s boxing career as he faces off against one of the sport\'s most iconic figures. While Tyson has not competed professionally for years, his legacy as a former heavyweight champion and knockout artist adds a severe tone to the matchup, contrasting with Paul\'s comedic take on the fight promotion as seen in Jake Paul\'s YouTube channel. As fight night approaches, the boxing world is on the edge of its seats, eagerly anticipating how this clash of generations and styles will unfold. Jake Paul\'s next fight video has only added to the excitement and intrigue, leaving fans and followers curious about the outcome.