Latest Influencer News in 2026
Looking to learn more about influencers? Check out our latest news from the most talked about influencers today!
Influencer Shopping App LTK Adds Direct Messaging Tool, Auto-Responses
LTK, the influencer shopping app with 40 million monthly users, announced on Thursday the launch of a new direct message tool for creators. This free tool, called LTK DM, allows influencers to share preset responses with followers instantly. Integrated into the posts section of the LTK app, the tool automates the process of sharing links with followers who comment \"Shop\" on an Instagram post. When a follower comments \"Shop,\" LTK DM automatically sends a direct link to the creator’s LTK page via a private message. This feature aims to help influencers convert Instagram comments into earnings and save time by automating the link-sharing process. Previously, creators had to manually send links or use third-party automated DM tools. Now, LTK offers this functionality at no additional cost. The LTK creator application provides a seamless way for influencers to engage with their audience and monetize their content. With the addition of LTK DM, the LTK creator application becomes even more powerful, supporting influencers in their marketing efforts by simplifying the process of driving sales through social media interactions. This enhances LTK influencer marketing by offering a more direct and efficient method to connect with followers and encourage purchases. LTK DM is available to all users globally starting today. This tool is part of LTK\'s broader efforts to enhance the app with new features. Earlier this year, LTK introduced the ability to post 60-second videos for in-depth fashion content and “Shopper Alerts” to notify users when an item drops in price or is back in stock. Additional updates include a new products tab, Shopper favorite lists, and a link optimization tool for a more efficient shopping experience. The app, formerly known as LiketoKnow.it and RewardStyle, continues to evolve to meet the needs of its creators and shoppers. LTK\'s new features aim to streamline the shopping process and improve user engagement, further solidifying its position in the influencer marketing space. As the influencer shopping landscape becomes more competitive, LTK remains a top choice among online shopping apps for both creators and consumers, thanks to its innovative tools and user-friendly interface.
YouTube Premium Bans VPN Use For Cheaper Premium Subscription Price
YouTube is taking a firm stance against Premium subscribers who use VPNs to access cheaper subscription prices in other countries. This week, numerous users voiced their frustration on Reddit after their Premium plans were canceled for using a VPN to purchase the subscription outside their designated region. The YouTube Premium VPN ban has led to a surge in complaints from affected users. VPNs are widely used to protect user privacy and prevent cyberattacks, but they can also hide a user’s IP address, masking their true geographic location. By displaying a different country of origin, users can appear to be based in a location where YouTube Premium is less expensive. However, the recent YouTube Premium VPN ban has made it clear that YouTube is actively working to prevent this practice. YouTube confirmed to TechCrunch that it can detect when a subscriber\'s signup country does not match their actual location. The system will prompt these users to update their billing information to reflect their current country of residence. \"To provide the most accurate plans and offers available, we have systems in place to determine the country of our users,\" a YouTube spokesperson said. \"In instances where the signup country does not match where the user is accessing YouTube, we’re asking members to update their billing information to their current country of residence.\" While YouTube declined to comment on specific cancellations, a Google support agent told PCMag that YouTube has begun canceling premium memberships for accounts identified as having falsified signup country information. The agent mentioned that this wave of cancellations started recently and that users who violate the rule will receive an email and in-app notification about their plans being canceled. This highlights the fact that YouTube Premium VPN not working is a growing issue for those trying to bypass regional pricing. This crackdown comes a year after YouTube raised the price of Premium for U.S. subscribers, increasing the cost from $12 to $14 per month for individual plans. The YouTube Premium price increase underscores YouTube\'s efforts to ensure fair pricing and prevent users from exploiting geographic pricing differences through VPNs. The YouTube Premium VPN ban cost is evident as many users are now forced to pay higher prices aligned with their actual region. As YouTube continues to enforce its policies, potential subscribers may look for alternative ways to access YouTube Premium free or at a reduced cost. However, the company\'s current actions demonstrate a commitment to maintaining equitable pricing structures globally, making it harder for users to circumvent these measures using VPNs.
Philadelphia Influencer Meatball Who Livestreamed Looting Sentenced To 5 Years Probation
Philadelphia social media influencer \"Meatball,\" whose real name is Dayjia Blackwell, has been sentenced to five years of probation following her arrest for burglary. Known for her substantial following as a YouTube influencer, Blackwell, 22, was accused of live-streaming the looting that broke out in the wake of a police officer\'s acquittal last year. Blackwell’s video captured the chaotic scenes of people targeting businesses in Center City and stores at the Roosevelt Mall. According to investigators, the Philadelphia influencer not only filmed the looting but also encouraged and participated in the crimes. This live-streaming act significantly heightened her visibility, making her a focal point in the investigation. Authorities arrested Blackwell along with more than 50 other individuals linked to the looting incidents. Her prominent role as a Philadelphia influencer, particularly on YouTube, was cited as a factor that exacerbated the situation, leading to her arrest and subsequent sentencing. The judge\'s decision to sentence Blackwell to probation instead of prison time underscores the severity of her actions while also providing her an opportunity for rehabilitation. In addition to probation, Blackwell has been mandated to complete community service and attend counseling sessions. The court emphasized the necessity for Blackwell to use her influential platform in a responsible and positive manner. The sentencing serves as a cautionary tale for social media influencers about the potential legal consequences of their online behavior. The judge warned that any breach of the probation terms could result in harsher penalties, thereby underlining the importance of adhering to the legal and ethical standards expected from public figures like Philadelphia influencer Meatball.
Instagram Rolls Out Live Stream To Close Friends List: Here\’s How
Instagram has introduced a new feature allowing users to livestream exclusively to their Close Friends list. Announced on Thursday, the “Close Friends on Live” feature enables users to broadcast live with up to three other people. This innovative option allows users to create an Instagram livestream tailored specifically for a more intimate audience. This new feature is designed for users to share what’s on their minds, catch up with friends, share memes, plan trips, do homework together, or hang out casually in real-time. Since Instagram launched live broadcasts in 2016, these sessions have been public visible to everyone who follows the user. While this has been popular with celebrities and influencers connecting with fans, it hasn’t appealed to regular users who might not want to go live with all their followers. By introducing the Instagram Live to close friends feature, Instagram gives users more control over their live broadcasts, potentially attracting those who have not used the feature before. By using the Instagram close friends live feature, users can now enjoy a more private and engaging experience. This move reflects Instagram\'s effort to promote more private and curated connections on its platform. It allows users to choose their audience carefully, creating a safe space for more personal interactions. In line with this push towards privacy, Instagram introduced a status feature called Notes late last year. This feature allows users to update their friends using text and emojis. These Notes appear at the top of friends’ inboxes for 24 hours and are intended to start lightweight, private conversations. As Instagram has evolved to become a platform heavily associated with influencers and advertisements, these new features cater to regular users who miss the platform\'s early days focused on real-life connections. The introduction of the Instagram close friends list for live streams reemphasizes the importance of genuine, private interactions amidst the broader social media landscape.
MrBeast\’s New Business Venture Will Be \’Changing The World\’; Big Announcement Set For October
YouTube star Jimmy \"MrBeast\" Donaldson is set to expand his business ventures with the launch of a new mobile game and beverage brand, potentially including a prime drink, in 2025. The 26-year-old internet sensation, known for his extravagant stunts and giveaways on MrBeast YouTube, is expecting his businesses to generate around $700 million in revenue this year, a significant increase from the $223 million earned last year. MrBeast’s incredible growth has inspired him to diversify his brand beyond YouTube, exploring new industries. The upcoming mobile game and beverage brand mark a major milestone in his career. Direct-to-consumer companies have gained popularity among online creators looking to leverage their large fanbases, and MrBeast’s new products aim to reduce his reliance on YouTube ad revenue and brand sponsorships. These ventures reflect Donaldson’s ambition to extend his influence beyond YouTube challenges and charitable acts. By introducing innovative products and experiences, he aims to keep the MrBeast name relevant to his diverse global audience. However, this expansion is happening amid a legal dispute with Virtual Dining Concepts over the MrBeast Burger ghost kitchen operation. The lawsuit has provided rare insights into the operations and future plans of the MrBeast businesses empire. With nearly 300 million YouTube subscribers and a highly engaged fanbase, MrBeast is in a strong position to succeed with his new ventures. As he steps into new industries, it will be interesting to see if he can replicate his YouTube success in these new areas. Meanwhile, fans eagerly await MrBeast’s new video, anticipating what groundbreaking content or announcement he might reveal next. MrBeast\'s new ventures are more than just business moves; they represent a strategic shift to cement his legacy in the digital and real worlds. His ability to captivate audiences and create viral content has set a high standard, and his entrepreneurial spirit suggests that his influence will only continue to grow. Whether through a new prime drink or an engaging mobile game, MrBeast’s businesses are poised to make a significant impact.
Aperol Spritz Makeup TikTok Trend Was Started By This A-List Star
A new TikTok trend dubbed \"Aperol Spritz makeup\" has taken social media by storm as summer approaches. Creators on the platform are showcasing their interpretations of this vibrant and summery look, inspired by the popular cocktail and the current TikTok trends right now. The trend appears to have emerged from various influences, including products like Too Faced\'s peach and apricot-colored eyeshadow palettes and Pantene\'s embrace of peach tones for 2024. Hailey Bieber may have also contributed to its rise after mentioning her product Rhode Pocket Blush was intended to evoke thoughts of an Aperol Spritz. This connection to Hailey Bieber Makeup has further fueled the trend\'s popularity. Aperol Spritz makeup typically features shades of orange reminiscent of the cocktail\'s Aperol component, complemented by golden shimmer to mimic the drink\'s bubbly prosecco. Makeup artist Leah Louise explained that achieving the look involves deep orange tones and gold shimmer for a sparkling effect. Other creators have expanded on the theme by incorporating sunset-inspired hues like reds and pinks into their eye makeup. For a complete Aperol Spritz makeup look, enthusiasts are adding bronzer, nude overlined lipsticks, coral blushes, and eyeliner to enhance the summery vibe. The finished result aims to be tangy and glowy, perfect for signaling a transition to warmer weather and a relaxed summer aesthetic. This trend follows a pattern where consumable items influence cosmetics, similar to last year\'s viral Strawberry Girl makeup. It remains to be seen how long Aperol Spritz makeup will dominate the beauty scene, making now the ideal time to experiment with this refreshing and seasonal look if you\'re so inclined. And for those who want to fully embrace the theme, pairing the look with a classic Aperol Spritz recipe could make for a perfectly coordinated summer evening.
ByteDance Admit TikTok US Ban Is Inevitable; Law Sets \’Dangerous Precedent\’
TikTok is gearing up for a legal battle against the U.S. government over a law that mandates its parent company ByteDance to divest its U.S. operations by January 2025 or face a ban in the country. The social media giant filed a lawsuit on Thursday, urging a federal court to strike down the legislation signed into law by President Biden in April. This TikTok ban update highlights the ongoing conflict surrounding the popular app. The law targets apps owned by companies from adversarial nations like China, citing concerns over data security and potential propaganda dissemination. TikTok argues that ByteDance cannot feasibly divest its U.S. assets due to technological, commercial, and legal constraints. It contends that such a move would violate free speech rights and set a dangerous precedent of government interference in online platforms. The latest TikTok ban news underscores these significant security concerns and the implications for tech companies. The case is set to be heard by the U.S. Court of Appeals for the District of Columbia in September, with TikTok and ByteDance challenging the law alongside complaints from TikTok users. The outcome will likely influence the future of TikTok\'s operations in the U.S. and could establish precedents for how the government regulates apps owned by foreign companies. This development adds another layer to the ongoing discussion about ByteDance\'s TikTok ownership and its potential sale. TikTok\'s legal maneuvering comes after failed negotiations with the U.S. government, which the company claims abruptly ended discussions on a national security agreement that would have safeguarded U.S. user data. The proposed agreement included provisions for a \"kill switch\" to suspend TikTok if it violated terms and relocation of its source code outside China. This situation reveals the complexity of the TikTok sale and the ongoing efforts to address security concerns. ByteDance and TikTok argue that the U.S. law unfairly targets them while ignoring similar apps and companies with ties to China that collect significant U.S. user data. They accuse the government of opting for a shutdown rather than pursuing a mutually agreeable solution to protect American users. The ongoing debate about the TikTok US ban and Bytedance TikTok sale continues to shape the conversation around international tech policy and digital regulation. As tensions escalate between TikTok and U.S. authorities, the upcoming legal battle is expected to be pivotal in shaping the future landscape of digital regulation and international tech policy. The TikTok ban update and security concerns are at the forefront of this issue, influencing the future of one of the world\'s most popular social media platforms.
Popular \’League Of Legends\’ Twitch Streamer Couple Slammed For Breakup Over Video Game
Popular League of Legends Twitch streamers Dantes \"Doaenel\" and Laura \"Laurinchhhe\" have called it quits, sparking a wave of reactions from the gaming community. The couple, known for their joint gaming content, announced their breakup on June 19, leaving fans divided over the reasons behind their split. In a tweet, League of Legends streamer Dantes explained that his dedication to his streaming career took precedence over maintaining the relationship. He expressed regret over not being ready for a commitment and acknowledged that Laura had made sacrifices to support him, while he failed to reciprocate. While some fans praised Dantes for his honesty and self-awareness, others criticized him for leading Laura on despite knowing he wasn\'t ready for a serious relationship. Many pointed out that Dantes prioritizing gaming over his partner was a clear indication of where his true priorities lay. Social media lit up with reactions, with users expressing disbelief and disappointment that Dantes chose video games over a supportive partner. Some users sympathized with Laura, offering words of encouragement and affirming that she deserved better. The breakup has sparked discussions about the dynamics of relationships in the gaming community, with debates over the importance of compromise and balancing personal interests with romantic commitments. Critics argued that Dantes\' decision highlighted a lack of maturity and empathy towards Laura\'s needs. Meanwhile, Laura shared her emotional response on Twitter, revealing her lingering affection for Dantes despite the breakup. Fans rallied around her, offering support and advising her to focus on self-worth and moving forward. As the gaming community continues to process the news, the breakup between League of Legends streamer Dantes and Laura has raised broader questions about relationships in the digital age and the challenges of balancing personal passions with romantic partnerships. The situation has become a case study for other League of Legends Twitch streamers, highlighting the potential conflicts between a thriving streaming career and maintaining personal relationships. The breakup has undeniably left a mark on the League of Legends Twitch scene, with many LOL Twitch streamers reflecting on their own relationships and the sacrifices they make for their careers.
Texas Influencers Required To Disclose Payments For Politics Ads
Social media influencers in Texas now face stringent new rules regarding political advertisements. The Texas Ethics Commission (TEC) recently implemented regulations mandating that influencers disclose any payments received for political posts. This decision, unanimously approved in March and finalized with another unanimous vote, aims to address growing concerns over undisclosed political influence wielded through social media. The amendment to Chapter 26.1 of the Commission Rules requires influencers who receive more than $100 for political advertisements to transparently disclose these financial transactions. This move was prompted by incidents like Influenceable\'s alleged payments to influencers for promoting narratives favorable to Texas Attorney General Ken Paxton, as reported by The Texas Tribune and The Texan. James Tinsley, TEC’s general counsel, clarified that these changes are intended to close existing loopholes rather than impose entirely new requirements. \"This is not the case of the TEC inventing a substantive requirement through rulemaking. It’s quite the opposite. It’s paring back an exception,\" Tinsley emphasized. Despite the unanimous support for the new rules, concerns linger among experts like Andrew Cates, who believes the regulations may not go far enough in addressing the broader responsibilities of those funding political ads on social media platforms. This development in Texas mirrors broader national discussions about the influence and regulation of social media platforms in disseminating political information. Dr. Vivek Murthy, U.S. surgeon general, recently called for similar transparency measures on social media akin to warning labels on cigarette packs. This underscores the growing recognition of social media\'s significant role in shaping political discourse, with studies indicating a notable reliance on these platforms for political news among American adults. As these regulations take effect, they mark a pivotal step in Texas\' efforts to enhance transparency and accountability in digital political advertising, potentially influencing similar measures nationwide.
Cannes Lions 2024 Winners: CeraVe\’s Super Bowl Campaign Wins Social And Influencer Grand Prix
At the Cannes Lions International Festival of Creativity 2024, Ogilvy achieved remarkable success, securing two prestigious Grand Prix awards along with three Gold Lions. These accolades recognized Ogilvy\'s outstanding creative contributions that made substantial impacts for their esteemed clients. Across the festival, Ogilvy\'s global creative network amassed an impressive total of 53 Lions, including 7 Silver and 11 Bronze. A standout achievement was the Grand Prix in the Social & Influencer category awarded to the \"Michael CeraVe\" campaign for CeraVe, developed by WPP Onefluence in collaboration with Ogilvy PR New York. This campaign excelled in the Multi-Platform Social Campaign, Innovative Use of Creators, Influencers or Celebrities, and Innovative Use of Influencers/Creators in Media categories. \"Michael CeraVe\" ingeniously began as a fabricated conspiracy suggesting actor Michael Cera\'s involvement with CeraVe, only to unveil the truth—that CeraVe is formulated with dermatologists. The campaign employed a sophisticated blend of social media engagement and influencer marketing, culminating in a memorable Super Bowl commercial where the truth was humorously revealed by CeraVe dermatologists. Charlotte Tansill, President of Ogilvy PR, Social & Influence, expressed her excitement and gratitude for the awards, emphasizing the campaign\'s innovative strategy that merged PR, social media, and influencer tactics to deliver an educational yet entertaining experience. She credited the success to the trust of CeraVe and the dedication of her team. In the Creative B2B category, Ogilvy also secured the Grand Prix for \"Meet Marina Prieto\" by DAVID Madrid for JCDecaux in the B2B Influencer Marketing segment. This campaign revitalized interest in out-of-home (OOH) media by leveraging the engaging story of Marina Prieto, a centenarian whose Instagram posts were repurposed across hundreds of OOH spaces in Madrid, significantly boosting engagement and media investments for JCDecaux. DAVID Madrid further distinguished itself with a Gold Lion for Netflix\'s \"Alcaraz Signs\" in the Direct – Use of Broadcast category. This innovative campaign featured tennis player Carlos Alcaraz replacing his signature with cryptic notes on live TV, effectively promoting his partnership with Netflix. Saulo Rocha, Chief Creative Officer of DAVID Madrid, highlighted the transformative impact of the Marina Prieto campaign on perceptions of OOH media, underscoring its success in driving audience interaction and enhancing brand investment in this advertising format. For more insights into Ogilvy\'s celebrated campaigns from Cannes Lions 2024, visit Ogilvy.com and their social media channels, where updates and highlights can be found using the hashtag #OgilvyCannes. These achievements not only affirm Ogilvy\'s creative prowess but also set new benchmarks in innovative marketing strategies that resonate globally.