Latest Influencer News in 2026
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Influencer Marketing Trends Of H2 2024: Everything You Need To Know
Influencer marketing is growing rapidly, with spending on influencers expected to reach $24 billion by the end of 2024, up from just over $21 billion in 2023, according to Influencer Marketing Hub. Nearly 60% of marketers plan to increase their influencer spending this year, and about a quarter will allocate over 40% of their 2024 marketing budgets to influencer marketing. With this growth, understanding the top influencer marketing trends and developing a robust influencer marketing strategy is essential for brands aiming to stay ahead. Industry experts predict several trends will shape influencer marketing strategies in the latter half of 2024. One significant trend is the distinction between influencers and content creators. Influencers often gain popularity through viral moments and maintain a digital celebrity status, while content creators consistently produce content. Brands are developing distinct strategies for these two groups to leverage their unique roles in marketing campaigns. Razorfish, for example, categorizes campaigns into three tiers: influencers for broad reach, creators for generating short-form content, and micro- or nano-influencers for targeting niche audiences. This differentiation is crucial for a nuanced influencer marketing strategy that maximizes engagement and impact. LinkedIn is also emerging as a key platform for influencer marketing. Once primarily a professional networking site, LinkedIn is now being used by brands and creators as a lifestyle platform. The introduction of video content and creator-focused tools is transforming LinkedIn into a social platform, attracting creators from other platforms like TikTok and Instagram. This shift highlights one of the top influencer marketing trends: the diversification of platforms used for influencer marketing campaigns. Another trend is the expansion of creator content beyond social media. Creators are now involved in connected TV, out-of-home displays, and in-store activations. For example, companies like LTK and Linqia are incorporating creator content into CTV ads, and TikTok is using creator-generated content in digital out-of-home displays. This expansion allows brands to integrate influencer marketing into a broader range of touchpoints, enhancing their overall marketing strategy. Political scrutiny in brand-creator partnerships is increasing as well. With upcoming significant political events, brands are vetting potential partners more rigorously to avoid controversies. Creators are also examining brands’ political associations more thoroughly before forming partnerships. This trend underscores the importance of alignment between brand values and influencer values in any influencer marketing strategy. Generative AI is becoming an essential tool in influencer marketing. While flashy AI innovations like AI-generated influencer avatars are still developing, many creators and agencies are using AI for practical purposes such as video editing and searching for influencer partners. AI is helping streamline the content creation process and improve the efficiency of influencer campaigns. As such, incorporating AI into your influencer marketing strategy can provide a competitive edge. Performance measurement in influencer marketing is also becoming more sophisticated. Brands and agencies are focusing on concrete performance metrics like conversion rates and sales rather than traditional social media metrics. New measurement models, such as the VIT (visibility, impact, and trust) framework, are being adopted to provide a more comprehensive evaluation of influencer campaigns. This shift in measurement focus is one of the top influencer marketing trends, emphasizing the need for a data-driven approach in developing effective influencer marketing strategies. Lastly, brands are starting to target Gen Alpha (those born starting in 2010) in their influencer strategies. This generation’s influence over family spending is significant, and brands are beginning to recognize their importance in shaping future consumer behavior. Addressing this demographic early on can help brands build long-term loyalty and relevance, making it a critical consideration for future influencer marketing strategies. By staying informed about these top influencer marketing trends and continuously refining their influencer marketing strategies, brands can effectively navigate the evolving landscape and drive meaningful engagement with their target audiences.
Influencer Marketing Platform Market Value Hits $14.1 Billion In 2024
The Global Influencer Marketing Platform Market is experiencing unprecedented growth, valued at USD 14.18 billion in 2024. This market is expected to grow at a compound annual growth rate (CAGR) of 38.1% over the forecast period from 2024 to 2030, according to a report by MarkNtel Advisors. Influencer marketing platforms facilitate partnerships between brands and influencers, offering a digital marketplace where brands can identify, engage, and manage relationships with suitable influencers for their marketing campaigns. This modern approach leverages the credibility and reach of influencers to forge genuine connections with targeted demographics, proving more effective than traditional marketing methods by enhancing interaction and conversion rates. Market Opportunities The shift towards Over-the-Top (OTT) platforms presents significant opportunities for influencer marketing platforms. As more consumers turn to digital streaming services and social media, a vast, highly engaged audience becomes accessible for targeted marketing efforts. Influencer marketing platforms act as a bridge between brands and influencers, allowing brands to connect with diverse and attentive audiences on OTT platforms. This influencer marketing strategy amplifies brand visibility and engagement, promoting business or brand expansion in the digital realm and creating new growth avenues for the Influencer Marketing Platform Market through 2030. Regional Projections The market spans several regions, including North America, South America, Europe, the Middle East & Africa, and Asia-Pacific. North America is expected to maintain a dominant position in the Influencer Marketing Platform Market. This region\'s growth is primarily driven by the integration of AI technologies, which have transformed the industry by enabling precise audience targeting, content optimization, and campaign performance analysis. Recent Developments Recent acquisitions highlight the dynamic nature of the market. In 2023, Triller acquired Julius, a leading influencer marketing solution, to strengthen its creator platform. This acquisition aims to provide customers with comprehensive insights and improved return on investment (ROI), reinforcing Triller\'s commitment to creators. Similarly, Meltwater acquired Klear, a prominent social influencer marketing company, enhancing Meltwater\'s suite of social listening and analytics services and creating an integrated product encompassing social listening, analytics, social management, and influencer marketing capabilities. Key Players Leading companies operating in the market include IZEA, Launchmetrics, Triller, Impact.Com, Meltwater, Traackr, Aspire.Io, Creatoriq, Later, Grin, Sprout Social, Captiv8, LTK, Brandwatch, and Bazaarvoice. These companies are at the forefront of developing comprehensive influencer marketing strategies that leverage the power of social media to reach targeted audiences effectively. Market Segmentation The Influencer Marketing Platform Market is segmented by offering (software and services), application (search & discovery, campaign management, analytics & reporting, content creation, influencer relationship management, compliance management, payment processing, product seeding, social listening, others), marketing type (thought leadership, content marketing, event promotion, product launches, lead generation, employee advocacy, others), and end-use industry (retail & e-commerce, travel & hospitality, media & entertainment, BFSI, automotive & transportation, education, healthcare & life sciences, others). Lead generation and sales establishment are predicted to account for the largest market share during 2024-2030. As the influencer marketing market size continues to expand, the value of effective influencer marketing strategies becomes increasingly apparent. By understanding the market dynamics and leveraging advanced platforms, brands can maximize their reach and impact, solidifying their presence in the ever-evolving digital landscape.
Paige Spiranac \’OnlyFans\’: Golf Influencer Joins Alternative Passes
Paige Spiranac, a popular golf influencer with over 4 million followers on Instagram and 1.6 million on TikTok, is making her content more exclusive. She recently joined the subscription platform Passes, aiming for a more personal relationship with her audience through exclusive photos, videos, livestreams, and direct chats. Known for her engaging Paige Spiranac golf videos and her impressive Paige Spiranac golf swing, she continues to captivate her fans with her unique approach to the sport. Spiranac told Fox News Digital why she chose Passes over other subscription services like OnlyFans. \"I had a subscription site before, but I felt it could be much better from a user experience,\" she said. \"As soon as I found Passes, I knew it was everything I wanted and more.\" By choosing Passes, she not only differentiates herself from the mainstream OnlyFans alternative but also finds a platform that better suits her needs. She wanted more engagement with her subscribers, something other services didn’t offer. One idea she had was to vlog from the golf course, allowing subscribers to \"follow\" her for nine holes and possibly chat with her. This unique interaction not only highlights her Paige Spiranac golf swing but also provides an immersive experience for her followers. \"The team at Passes thinks big,\" Spiranac said. \"Anytime I come to them with a crazy idea, they’re like, ‘Yeah, we can do that.’\" This supportive environment has allowed her to create a diverse range of content, from golf instructional videos to fun challenges like a hot dog eating contest. \"People are now requesting different types of food challenges,\" she added, showcasing the playful side of her personality. For fans wanting more interaction, Spiranac’s Passes site offers three subscription tiers. The Par Tier is $10 a month, including feed access and some direct messages. The Birdie Tier is $25 a month, offering more access, including livestreams. The Eagle Tier is $100 a month, which includes feed content, live streams, and the ability to direct message her five times. Spiranac aims to make her content fun and affordable. \"I want to create different tiers for everyone and make it affordable for all,\" she said. By leveraging the capabilities of Passes, she ensures that her fans can enjoy exclusive Paige Spiranac golf content and interactions at a price that suits them, solidifying her status as a leading influencer in the golf community.
Netflix Drops ‘The Influencer’ Trailer Where Korea\’s Top Influencers Battle For Survival
The ultimate social survival showdown is coming with \"The Influencer,\" premiering on August 6. The newly released Influencer trailer showcases the intense missions and games that 77 of Korea’s top influencers will compete in to prove their worth. These influencers collectively represent a net marketing value of 400 billion won. \"The Influencer\" features a diverse lineup, including first-generation YouTubers and globally popular Gen Z TikTokers. Participants will face challenges based on themes of presence, reach, and their ability to go viral, all aiming to be recognized as the greatest influencer. With a combined following of 120 million across YouTube, TikTok, Instagram, and AfreecaTV, these online personalities are set to captivate audiences. The production team ensured a diverse group of participants by casting influencers from various social media platforms, each bringing unique content and personality. “It’s crucial for an influencer to draw attention. The focus on each cast member’s influence is what sets ‘The Influencer’ apart from other survival reality shows,” the production team shared. “It’ll be fascinating to see how they strategize to win.” Some notable participants include: RISABAE, a K-Beauty YouTuber with 2.25 million followers. PaniBottle, one of Korea’s most popular travel YouTubers with 1.97 million followers. Shim Euddeum, a famous workout YouTuber and familiar face from \"Physical: 100\" Season 1. Jang Keun-suk, a globally famous actor and rookie YouTuber. Sia_jiwoo and KEJIMIN, two internationally famous TikTokers. \"The Influencer\" is co-directed by Lee Jae-seok and Son Soo-jeong, creators of \"My Little Television,\" the first reality show centered around influencers. With Netflix as the home of Korean survival hits like \"Physical: 100,\" \"Siren: Survive the Island,\" \"Zombieverse,\" and \"The Devil’s Plan,\" viewers are excited for another large-scale survival reality series. Who will rise to the top? Find out when \"The Influencer\" premieres on August 6, only on Netflix.
Gen Z Influencers Support Trump\’s VP, \’Trendy\’ JD Vance
The 2024 presidential race has taken a dramatic turn as the focus shifts to Gen Z, with both political parties actively seeking the votes of young people. Former presidential candidate Vivek Ramaswamy hailed Gen Z as the generation that will \"eventually save America,\" while The Wall Street Journal dubbed them the \"toolbelt generation\" for reshaping the trajectory of work and education in the country. President Biden\'s announcement of dropping out of the 2024 race has heightened the importance of winning over young voters. Some conservative Zoomers believe that Trump\'s selection of Ohio Sen. JD Vance as the first millennial to be added to a presidential ticket has given him an edge in attracting the youngest voting bloc, particularly in light of concerns about the age of both Biden and Trump. Christian Hodges, a Gen Z influencer, expressed the sentiment that JD Vance is seen as an insurance policy for Trump in the event of another assassination attempt. Hodges has also highlighted Vance\'s resonance with the values and aspirations of Gen Z, noting that Vance\'s background aligns with the career paths that many Gen Z individuals are pursuing, such as blue-collar jobs, finance, entrepreneurship, and tech. Recent data from the National Student Clearinghouse indicates a significant shift in education and the labor force among Gen Z, with a notable increase in enrollment in vocational-focused community colleges and programs related to construction jobs, HVAC, and vehicle maintenance and repair. This aligns with the trend of Gen Z embracing blue-collar trades and becoming politically active and cause-oriented. With 41 million Zoomers eligible to vote in 2024, their influence on the upcoming election cannot be overstated. Conservative Gen Z voters like Caroline Joyous and Mya Conrad are enthusiastic about JD Vance\'s candidacy, citing his youth, energy, and authenticity as qualities that resonate with their generation. They emphasize Gen Z\'s desire for change, authenticity, and a secure future, making it clear that the youth vote is up for grabs and cannot be ignored by either political party. As the Trump 2024 campaign progresses, the focus on Gen Z influencers and their impact on the elections 2024 continues to grow. Trump\'s VP choice, JD Vance, plays a pivotal role in this strategy, aiming to connect with younger voters who are shaping the political landscape like never before.
Pokimane Auction Winner: VTuber Spends $30,700 To Win Gaming Sesh With Twitch Star
In a notable display of generosity, a Twitch VTuber has disclosed a substantial contribution made to CDawgVA’s annual charity auction, along with the impressive prizes secured through their donations. CDawgVA\'s annual charity auction, known for raising increasing amounts of money each year, successfully amassed a staggering $574K in 2024, surpassing the previous year\'s fundraising by over $245,000. Among the available auctions, a gaming session with renowned Twitch star Pokimane garnered significant attention, with bids reaching an astonishing $500,000 before it was revealed that many of the bids were fraudulent. Ultimately, the auction concluded at $30,700, with Twitch VTuber Claudia Moneta emerging as the victorious bidder. However, Claudia\'s contributions didn\'t end there. Taking to Twitter/X, Claudia disclosed a total expenditure of $68,200 during the charity event, securing three distinct auctions. Notably, Moneta allocated $30,700 for a gaming session with Pokimane, $23,500 for a hangout with Ironmouse and CDawgVA, and $14,000 for a collaboration opportunity with YouTube sensation Valkyrae. Following the announcement, numerous users expressed astonishment and admiration for Claudia\'s substantial contributions, with many commending their charitable endeavors and wishing them an enjoyable experience with the gaming and hangout sessions. In addition to the gaming sessions, CDawgVA’s annual charity auction featured a range of coveted items. Notably, JaidenAnimations\' YouTube Play Button was sold for an impressive $20,200. Initially donated by Ludwig, who had acquired the button from the set of MrBeast’s \'50 YouTubers fight for $1,000,000\' video, the item was ultimately provided by Jaiden herself after Ludwig\'s return of the initially procured button. The remarkable generosity displayed by Claudia and the overall success of CDawgVA’s charity auction underscore the impact of community-driven initiatives in supporting charitable causes and fostering a spirit of giving within the online content creation sphere.
TikTok Lite Lacks Important Feature: Labels For AI-generated Content
The TikTok Lite app, designed for users in the Global South, has recently come under scrutiny for lacking essential safety features present in the main app. A report from the Mozilla Foundation and AI Forensics revealed that the Lite-Save Data version of TikTok fails to label AI-generated content and lacks other crucial safeguards, raising concerns about the dissemination of potentially deceptive content in regions where the Lite version is prevalent. TikTok Lite vs TikTok: A Disparity in Safety Features Odanga Madung, a Mozilla fellow and coauthor of the report, emphasized the importance of labeling as a trust and safety tactic used by platforms. He highlighted that the absence of guardrails in TikTok Lite means that users in poorer markets are provided with less information to distinguish fake content from real compared to users in wealthier regions. In response to the report, TikTok stated that content breaking the platform\'s rules is removed from TikTok Lite just as it is from the main app, and that the company offers numerous safety features. However, the report\'s findings have sparked questions about why TikTok chose to omit features that make the platform safer for users in the Lite version. The Role of TikTok AI and Labeling Lite versions of apps have been used by companies to increase market share in areas with high data costs or less advanced phones. TikTok Lite, which can run on 2G and 3G networks, has rapidly expanded to Southeast Asian markets and garnered over 1 billion downloads. Payal Arora, professor of inclusive AI cultures at Utrecht University, emphasized the critical nature of Lite versions in getting low-income users on board, especially in regions where \"data is the currency in this AI-driven and AI-hungry market.\" Researchers discovered significant differences between the Lite and main versions of the app, including the absence of labeling for Covid-19 related content and truncated captions in TikTok Lite. These findings underscore concerns about the potential impact of these differences on user empowerment and the spread of content beyond the TikTok platform. Implications for User Empowerment and Content Spread The implications of the report\'s findings highlight the need for continued scrutiny and discussion around the safety and protection of users, particularly in regions where Lite versions of apps are prevalent. The impact of these differences in safety features on user empowerment and the potential spread of content beyond the TikTok platform remains a subject of concern. Madung expressed concerns that the damage caused by a lack of labels and moderation will not be limited to TikTok Lite users alone, as content created on TikTok is often downloaded and shared on other platforms such as WhatsApp or Instagram Reels. In summary, the TikTok Lite app\'s lack of AI labeling and other safety features poses significant risks for users in the Global South. Addressing these issues is crucial for ensuring that all users, regardless of their economic status, are equally protected from misleading and potentially harmful content.
Female Twitch Streamer Beats Director Katsuhiro Harada In \’Tekken 8\’
At EVO 2024 in Las Vegas, the gaming community witnessed an electrifying showdown between Twitch sensation LilyPichu and Tekken 8 director Katsuhiro Harada. This highly anticipated clash unfolded in a best-of-five match that became a standout moment of the tournament. EVO, renowned for attracting top-tier players and content creators worldwide, was abuzz with excitement over LilyPichu\'s triumph over Harada. The duel between LilyPichu and Harada was fiercely competitive from the outset. The first four rounds were a seesaw of skill and strategy, with each competitor securing victories, setting the stage for a thrilling final round. In a climactic moment, LilyPichu executed a flawless special move that sealed her victory over Harada. The audience erupted in cheers as the match concluded, and the gaming community swiftly took to platforms like Twitch and Reddit to share clips of the decisive showdown. Responses to LilyPichu\'s victory varied across social media. While some praised her skill and celebrated her achievement, others debated the circumstances of her win. Questions arose about whether her victory was a testament to her prowess or possibly influenced by factors like Harada\'s performance or sheer luck. Nonetheless, supporters pointed out LilyPichu\'s formidable Tekken 8 rank, likening her skills to that of Harada himself. Following her win, LilyPichu shared her excitement on social media, recounting the match and playfully speculating about potential game updates. Fans engaged in playful banter, imagining a scenario where LilyPichu might influence future game features, such as character skins or gameplay tweaks. “This EVO has been absolutely surreal,” LilyPichu exclaimed in a post-event reflection. “Competing against Harada was an incredible experience, and I can’t wait to see what’s next!” The LilyPichu versus Harada matchup not only showcased thrilling gameplay but also underscored the community spirit and excitement that EVO fosters each year. As the tournament continues to evolve, moments like this remind us of the passion and talent within the gaming community, bringing together players, creators, and fans alike in celebration of esports excellence.
Watch: Influencer Makes Soap Using His Own Body Fat
A Connecticut man has recently made waves on TikTok for a truly unconventional DIY project, reminiscent of a scene straight out of \"Fight Club.\" Robert Tolppi, 23, captured the attention of his 1.5 million followers by transforming his own body fat, extracted during a recent liposuction procedure, into a bar of soap. This unique endeavor not only raised eyebrows but also sparked a flurry of reactions across social media. Tolppi, known for his offbeat content, explained that his inspiration came from a desire to avoid wasting the fat removed during his medical procedure. \"They were going to throw it away as medical waste,\" Tolppi revealed, \"but I asked if I could keep it because I’ve always wanted to make soap.\" In a detailed TikTok video, Tolppi documented the entire process, adding lye, vanilla essential oils, and even rose petals to his self-made fat soap recipe. The unsettling yet fascinating process involved mixing the ingredients, pouring the concoction into molds, and later cutting it into bars. Tolppi\'s enthusiasm was palpable as he tested the finished product on his hands, marveling at its cleansing properties and pleasant fragrance. The video\'s release triggered a spectrum of responses from viewers. While some found it amusing or innovative in a quirky way, others couldn\'t hide their revulsion. \"That’s so disgusting,\" remarked one commenter, echoing the sentiments of many. Meanwhile, Tolppi found himself unwittingly compared to the characters from \"Fight Club,\" where Brad Pitt\'s character famously uses human fat to make soap. Despite the parallels drawn by viewers, Tolppi clarified that his inspiration stemmed more from environmental consciousness and the ethos of recycling than from the cult classic film. Acknowledging the controversial nature of his experiment, Tolppi emphasized safety and proper handling precautions for anyone intrigued by his approach. He encouraged potential enthusiasts to educate themselves thoroughly on working with lye and ensuring adequate ventilation. Ultimately, Tolppi\'s unconventional soap-making venture underscores the boundary-pushing spirit of today\'s DIY community. While not everyone may share his enthusiasm for using personal body fat in soap, Tolppi\'s project highlights innovative thinking in waste reduction and sustainability efforts. As discussions continue online, Tolppi\'s experiment serves as a stark reminder of the varied ways individuals can contribute to environmental stewardship, even if the methods are met with mixed reactions.
Richard Simmons Last Photo Revealed Day After Funeral
Richard Simmons\' team fulfilled his final wish to connect with fans by sharing his last planned social media post. Scheduled for July 14, just a day after his passing on July 13 at the age of 76, the post featured a whimsical image of Simmons dressed in a NASA spacesuit, complete with gray hair, accompanied by a heartfelt caption: \"Let me fly you to the moon so we can gaze among the stars. Love, Richard.\" Simmons, renowned for his energetic fitness programs and vibrant personality, was laid to rest in a private funeral on July 19, attended by close family and friends. While the official cause of death remains under investigation, the Los Angeles Police Department has ruled out foul play. Despite being out of the public eye for a decade, Simmons remained active on social media, sharing uplifting messages until his passing. In his last interview, he expressed gratitude for life and a continued commitment to helping others, despite battling skin cancer. The final social media post not only reflects Simmons\' enduring spirit but also serves as a poignant reminder of his profound impact on his followers and the fitness community at large. His team\'s tribute underscores Simmons\' dedication to his fans and his unique ability to inspire joy and positivity through his work. As investigations into his death continue, the public mourns the loss of a beloved figure who touched many lives with his infectious energy and kindness. In addition to the final message, Simmons\' legacy is celebrated through an outpouring of support from those closest to him. His publicist described the funeral as a deeply personal and intimate gathering, fitting for a man who cherished personal connections. As the world reflects on Simmons\' contributions to fitness and his unique way of spreading happiness, his last social media post stands as a lasting testament to his optimistic spirit and unwavering dedication to his craft. Though his passing marks the end of an era, Richard Simmons\' influence and the warmth he shared with his fans will continue to inspire for generations to come.