Latest Influencer News in 2026
Looking to learn more about influencers? Check out our latest news from the most talked about influencers today!
We Are Social\’s Narrative Launches Board Of Influence To Guide Its Influencer Marketing Campaigns
Narrative, the earned-led subsidiary of We Are Social, has launched an innovative initiative known as the \"Board of Influence\" to navigate the evolving creator landscape better. This new board, composed of influential social media creators, is designed to function similarly to a corporate board of directors, providing strategic guidance to Narrative on various aspects of influencer marketing. These include campaign development, audience targeting, and pay negotiations, reflecting the agency\'s commitment to adapting to the needs and dynamics of the creator economy. As part of a broader brand refresh, the Board of Influence underscores Narrative’s focus on experiential, event PR, and creator marketing capabilities. Gigi Ouf, VP of Celebrity and Influencer Marketing and Strategic Partnerships at Narrative, emphasized that the board will offer clients valuable insights directly from creators, helping them understand the expectations and perspectives of influencers beyond formal business negotiations. “Creators want to have more of a voice in these partnerships,” Ouf stated. “We came up with the idea of providing our clients with insights from creators, letting them directly be open about what they’re looking for in partnerships.” The Board of Influence, which began its first term in June and will run until January, is part of Narrative\'s ongoing efforts to keep pace with the rapidly changing influencer marketing landscape. The board will be refreshed annually, with members required to attend meetings and engage with the press. Although the initiative is currently focused on the U.S. market, there are plans to expand it globally in the future. While the board has not yet been formally introduced to clients, Narrative has already begun sharing its insights with prominent brands such as Adidas, McDonald’s, and YouTube. This initiative comes at a pivotal moment for the creator economy, which Goldman Sachs projects will reach a value of half a trillion dollars by 2025. Influencer marketing budgets are expected to grow by nearly 46% year-over-year in 2024, reaching $24 billion, according to Influencer Marketing Hub. “Creator marketing is at this exciting turning point where consumers are ready for something fresh and creators are also really eager for a new wave of creativity,” Ouf observed. “There’s sponsored content and TikTok Shop fatigue. Meanwhile, creators are in Super Bowl ads and are stepping off platforms to do real-life executions and partnerships.” Narrative\'s rebrand and the launch of the Board of Influence are informed by a survey conducted with Storyclash, revealing that 90% of creators prioritize long-term collaborations with brands. However, the survey also highlighted ongoing challenges within the creator economy, including racial inequities. A report by SevenSix Agency found that creators with dark skin earn 45% less than those with light skin, and Black creators generally earn 34% less than white creators. “Now more than ever, creators are their own businesses,” Ouf remarked. “They have managers and agents and they’re represented by big companies. These agents and managers are born and bred to negotiate, so it’s really important for us to understand creators’ worth and pay them fairly while ensuring we’re getting what we need from them.” The Board of Influence aims to provide a platform for creators to voice their needs and preferences, ensuring fair compensation and fostering more effective collaborations between brands and creators. By directly involving influencers in strategic discussions, Narrative hopes to bridge the gap between creators and brands, leading to more meaningful and equitable partnerships.
DNC Taps 200 Influencers To Cover Convention Amid Kamala Harris Surge On Social Media
The Democratic National Committee (DNC) is making a strategic move by enlisting 200 social media influencers to cover the 2024 Democratic National Convention. This effort is largely in response to the increasing online interest surrounding Vice President Kamala Harris, who has become a focal point of the DNC\'s digital strategy due to her growing popularity, especially among younger voters. The influencers selected have a substantial combined following, ensuring widespread coverage and engagement during the convention. They will provide real-time updates, behind-the-scenes content, and personal insights, aiming to create a dynamic and interactive experience for their audiences. This initiative reflects a broader trend in political communication, where social media platforms are pivotal in shaping public opinion, particularly among younger generations. The DNC hopes to tap into these influencers\' established audiences to connect with voters who may not engage with traditional media. Vice President Harris\'s relatable content and active engagement on platforms like TikTok and Instagram have resonated with younger voters, making her a key figure in the DNC\'s strategy. By integrating influencers into the convention coverage, the DNC aims to reach a wider, more digitally-native audience and encourage greater voter participation in the upcoming elections.
Nara Smith\’s Marc Jacobs Tote Bag Collab Was A Huge Success: Video Metrics Revealed
Nara Smith, a TikTok sensation known for her minimalist and quirky videos where she makes food and other items from scratch, has recently gained even more attention through a collaboration with Marc Jacobs. In her unique style, Smith \"created\" a red Marc Jacobs tote bag using basic ingredients like flour, eggs, and food dye, captivating millions of viewers with this unexpected twist. This collaboration was well-received, generating over 13.7 million views on TikTok and nearly a million dollars in media impact value (MIV) across TikTok and Instagram within just 48 hours. The campaign\'s success is attributed to how it maintained Smith\'s creative voice while seamlessly integrating the Marc Jacobs brand, a move praised by brand strategists for respecting the creator’s original format. Smith\'s content is marked by its consistent aesthetic and minimalistic approach, often with little to no dialogue. This has resonated with a wide audience, leading to a 700% increase in her TikTok followers and a 670% rise on Instagram since the start of the year. Her videos offer a visually appealing escape, blending mundane tasks with elements of high fashion, which has attracted luxury brands looking to align with her distinctive style. However, Smith\'s rise to fame has not been without controversy. Some critics associate her content with the \"trad wife\" movement, which promotes traditional gender roles, and view her aesthetic as potentially reinforcing anti-feminist beliefs. Despite the discourse, Smith has largely remained silent on the matter, except to acknowledge that her religion has become a \"hot topic\" online. Nara Smith’s collaboration with Marc Jacobs, along with her rising influence in the luxury and social media spheres, highlights the evolving landscape of influencer marketing, where unique and unconventional content creators are increasingly becoming valuable assets for brands.
US Congress To Delete TikTok From House-Managed Devices Over Security Concerns
TikTok along with other platforms owned by the China-based company ByteDance will be removed from all House-managed devices on August 15, 2024. The chief administrative officer (CAO) of the chamber announced this decision, marking another step in Congress\'s efforts to address national security concerns related to the popular TikTok app. \"Starting August 15, 2024, the CAO Office of Cybersecurity will initiate the block and removal of all ByteDance products from all House-managed devices and app stores,\" Chief Administrative Officer Catherine Szpindor wrote in a memo to House staffers obtained by The Hill. She emphasized that \"ByteDance applications are NOT ALLOWED on any House device.\" The list of banned platforms includes TikTok, CapCut, Hypic, Lark, and Lemon8. This directive builds on a previous action from December 2022, when the CAO office instructed all lawmakers and staffers to remove TikTok from their official House phones, citing the platform as a \"high risk to users due to a number of security risks.\" At that time, staffers were also prohibited from downloading the app on House mobile devices. The new memo, however, takes this a step further by actively removing the app from devices and warning staff of this upcoming action. This House directive is part of a broader concern within the U.S. government regarding TikTok and other foreign-owned apps. A potential Congress TikTok ban looms over the platform more broadly. In April, Congress passed and President Biden signed a bill that included language mandating a nationwide ban on the platform within a year unless ByteDance divests from the app. This move reflects growing concerns over the influence of foreign-owned apps and the potential risks they pose to national security. As TikTok faces increasing scrutiny and regulatory action in the U.S., the platform’s future remains uncertain. The escalating efforts to ban TikTok from government devices and potentially across the nation highlight the ongoing tensions between technology, privacy, and national security.
Hawk Tuah Girl Enters Food Industry With Own Condiments Brand
Haliey Welch, famously known as the \"Hawk Tuah girl,\" has leveraged her viral fame into a burgeoning business empire. Initially gaining attention for her quirky catchphrase, Welch\'s popularity has translated into substantial financial opportunities, including a $30K fee for club appearances and a merchandise deal with Fathead Threads. Welch\'s latest venture involves the culinary world. According to trademark records obtained by TMZ, she has filed to trademark names for a range of cooking condiments, including \"Hawk Tuah Sauce\" and \"Hawk Sauce.\" These filings indicate her intent to launch a line of BBQ sauce, hot sauce, and other popular condiments, capitalizing on her online persona to build a brand that could become a household name. In addition to her culinary ambitions, Welch is exploring the gambling industry. She has filed a trademark for \"Bet on That Thang,\" which suggests she plans to launch a sports betting service. This diversification showcases her business acumen and her determination to maximize her viral fame across different sectors. Welch\'s entrepreneurial moves have garnered widespread attention and support from her fanbase. Many fans took to social media platform X to express their admiration for her hustle. Comments ranged from \"She literally milking every single moment of that hawk sh*t to get to the bag, you can’t hate it fr\" to \"Gotta appreciate the hustle. Girl’s smart\" and \"Can’t hate on a lady trying to get the most out of a random blowup.\" To manage the complexities of her growing business interests, Welch has hired an attorney and a manager. This professional support ensures that her trademarks and other legal matters are handled efficiently, allowing her to focus on expanding her brand. Welch\'s influence extends beyond her business ventures. She has used her newfound wealth to give back to the community, particularly in supporting animal shelters. Welch has purchased and donated pet supplies to local shelters, demonstrating a commitment to philanthropy alongside her entrepreneurial pursuits. Her public appearances have also boosted her profile. Welch has been a guest on numerous podcasts, including the popular \"Hawk Tuah Girl podcast,\" where she discusses her journey from internet sensation to business mogul. She even joined country artist Zach Bryan on stage, further solidifying her presence in the entertainment industry. With her strategic business moves and active engagement with her fanbase, Haliey Welch is transforming her viral moment into a sustained career. Her diverse ventures, from condiments like Hawk Tuah Sauce to potential sports betting services, illustrate her versatility and determination to remain relevant in the fast-paced world of social media stardom.
Jake Paul vs. Mike Tyson Fight Prediction: Top Boxer Thinks Iron Mike Will \’Knockout\’ Influencer
The upcoming fight between Jake Paul and \'Iron\' Mike Tyson has generated considerable buzz, with boxing superstar Tyson Fury making a bold prediction that could spell bad news for the YouTuber-turned-boxer. Despite initial skepticism from boxers, pundits, and fans due to the significant age difference and Tyson’s four-year hiatus from fighting, the match has captured the attention of the boxing world. Originally scheduled for mid-July, the fight was postponed after Mike Tyson suffered an ulcer flare-up during a flight to Miami. It has now been rescheduled for mid-November, with the boxing legend already back in training. The delay has done little to quell the critics questioning the legitimacy of the bout and Tyson’s ability to compete with the younger Paul. Tyson Fury, a former Heavyweight champion, is confident in Mike Tyson\'s ability to secure a knockout victory. “Listen, if Mike Tyson hits anybody, I don’t care if he’s 90, he’s gonna knock them out cold, isn’t he?” Fury said in a YouTube short shared by MMAREAD. “Obviously I have to back Mike Tyson. I’m named after the legend and I’ll back him. As he always backs me I’m backing Mike for the knockout. Come on, Mike!” Fury\'s prediction aligns with the hopes of many in the boxing community who wish to see Mike Tyson defend the sport’s honor against the younger Paul. However, when it comes to Jake Paul vs. Mike Tyson fight predictions, logical thinking tends to favor Jake Paul. As the younger fighter, Paul has the advantages of stamina, speed, and the ability to throw punches more frequently. While he may not possess Tyson’s legendary natural skills, these physical advantages could play a crucial role in the fight. The fight has also sparked intense discussion about the Jake Paul vs. Mike Tyson odds. Given Paul\'s youth and active training regimen, some bookmakers may see him as the favorite, though Tyson’s formidable knockout power and experience can never be discounted. The bout has broader implications for Jake Paul’s place in the boxing world. Known as the ‘Problem Child,’ Paul’s recent boxing endeavors have stirred both interest and controversy. His youth and active training give him a considerable edge, even if he lacks Tyson\'s historical prowess. In addition to the Mike Tyson fight, Paul has other potential matches lined up, including a challenge from boxing cult hero Butterbean for a $2 million “winner-takes-all” fight, and potential interest from the WBA in seeing Paul take on Julio Cesar Chavez Jr. for a championship. The Jake Paul vs. Mike Tyson fight date in mid-November is set to be a major event in the boxing calendar, with fans and experts alike eagerly awaiting the outcome. Whether Tyson can indeed roll back the years and deliver a knockout, or if Paul’s youth will secure him another victory, remains to be seen. Tyson Fury’s confident prediction adds an extra layer of intrigue to an already highly anticipated match.
Complete FaZe Clan Members List For 2024
FaZe Clan, the renowned esports and entertainment organization, has undergone a major transformation in 2024 resulting in a significantly revamped roster. Following the announcement of a reboot, FaZe Clan terminated 110 employees and ended contracts with 17 creators. The organization’s leadership led by Richard \'FaZe Banks\' Bengtson hopes this drastic measure will help keep the company afloat and thriving. Here’s a look at the FaZe Clan members list for 2024 following the reboot: Retained Members Richard \'FaZe Banks\' Bengtson: A pivotal figure in FaZe Clan since 2013, Banks continues to be a central leader in the organization. Alexander \'FaZe Adapt\' Hamilton Prynkiewicz: Joined FaZe in 2013, known for his gaming, vlogs, and pranks. Yousef \'FaZe Apex\' Abdelfattah: A long-time member since 2011, Apex remains focused on gaming and expanding FaZe’s global reach. Jason \'FaZe Jev\' Eugene: Joined in 2014, popular for his comedic rants and Call of Duty sniping videos. FaZe Kaysan: A professional gamer and music producer, part of FaZe since 2021. Nick \'NICKMERCS\' Kolcheff: A controversial streamer with a massive following, joined FaZe in 2019. Franco \'FaZe Replays\' Sicilia: Known for Fortnite gameplay, initially cut but later retained. Rani \'Stable Ronaldo\' Mach: A Fortnite streamer who joined in 2022. Brian \'FaZe Rug\' Awadis: A co-owner and member since 2012 with a large YouTube following. Luke \'FaZe Scope\' Sharretts: A key sniper for the team. Kris \'FaZe Swagg\' Lamberson: Known for his Call of Duty content. Thomas \'FaZe Temperrr\' Oliveira: One of the founding members, still active in the organization. Joshua \'YourRage\' Diaz: A popular content creator in the FaZe Clan roster. New Recruits Maxwell \'FaZe Max\' Elliot Dent: Brings fresh talent to the team. Jerry \'FaZe Silky\' Woo: Another new face expected to make an impact. Jason \'JasonTheWeen\' Nguyen: Joins the roster as a promising new member. Nick \'Lacy\' Lacy: A new recruit bringing fresh energy to FaZe. This FaZe Clan reboot has focused on streamlining the roster to include both core talents and fresh recruits, ensuring the organization’s continued success and relevance in the competitive esports landscape. The decision to cut some long-standing members while bringing in new faces reflects FaZe’s strategy to adapt and thrive in an evolving industry.
TikTok\’s \’Bro Test\’ Challenge Explained: What\’s The Trend All About?
The \"bro test\" has quickly become a viral trend on TikTok, captivating users with its playful examination of unspoken social norms or bro behaviors when interacting with everyday objects. This trend is the latest in a series of challenges and tests that have gained popularity on the platform, similar to relationship tests like the tiny portions test and personality quizzes such as the Likable Person test. What is the Bro Test The bro test challenge involves giving participants certain items to see if they naturally perform expected actions without any prior instruction. These actions are considered typical or bro-like behaviors. For example: Pen: Clicking the pen after picking it up. Kitchen tongs: Squeezing the tongs when holding them. Bread bag: Properly tying up or removing the air from a bag of bread. The test is designed to assess whether individuals instinctively do what is deemed typical in these situations, revealing how closely they adhere to these unspoken norms. How the Bro Test Challenge Works To participate in the bro test, users usually film themselves handing objects to friends or family members to see if they perform the expected action. The results can be surprising or humorous, depending on whether the participant instinctively follows the bro behaviors. The Bro Test Challenge Explained The bro test challenge taps into common, often subconscious actions that people perform with everyday objects. It plays on the idea that certain behaviors are almost automatic for some people, while others might not even think to do them. The challenge has resonated with TikTok users because it offers a simple yet revealing way to explore these quirks of human behavior. For example, a TikTok user named splendidlysmittenjen went viral with her bro test video, garnering over three million views. In her video, she tested her husband and children with various items like a bag of bread, tongs, a ball, and a drill. While her children missed some of the expected actions, her husband completed all the tasks perfectly, much to the amusement of viewers. TikTok Trends Right Now The bro test is just one of the many trends currently sweeping TikTok. As with previous viral challenges, it has gained momentum quickly, with users across the platform trying it out with their own unique twists. The trend\'s popularity highlights TikTok\'s role in shaping social interactions and popular culture, turning everyday behaviors into engaging and entertaining content. Whether it\'s through relationship tests, personality quizzes, or now the bro test, TikTok continues to be a hub for creative trends that foster community and bring humor to daily life. The bro test’s simplicity and relatability ensure that it will likely remain a popular challenge for a while, as more users jump on board to see how their loved ones measure up.
Golf Influencer Paige Spiranac Reveals Her Best Business Advice
Golf influencer Paige Spiranac has built a substantial following on social media through diverse content, ranging from golf commentary and tips to participating in hot dog eating contests. Recently, she announced that her exclusive content will now be available on Passes, where fans can subscribe for a more personal look at her life. Spiranac’s success did not come overnight; it is the result of years spent building her platform and finding ways to monetize it through strategic influencer marketing. Paige Spiranac has effectively leveraged platforms like TikTok and Twitter to grow her brand, reaching millions of followers with her engaging and relatable content. Her presence on TikTok, in particular, has allowed her to connect with a younger audience, while Twitter has been a platform for more direct interactions and sharing her thoughts on various topics, including golf. In a recent interview with FOX Business, Spiranac shared some of the best business advice she’s received during her career. She emphasized the importance of responsiveness: “First, respond back quickly and respond back to everything,” she said. Spiranac believes that opportunities are often fleeting, so prompt responses are crucial. Another key piece of advice she highlighted was the importance of embracing opportunities, even when they seem daunting. “Say yes to a lot of different opportunities,” she advised. Spiranac acknowledged that fear and imposter syndrome can be significant barriers, but overcoming these obstacles is essential for growth. “Not everything you say yes to is going to be a success,” she noted, adding that she has learned more from her failures than from her successes. Spiranac has also faced considerable negativity alongside her social media fame. Initially, she was very sensitive to criticism, but over time, she has worked on building her confidence. “I realized I had to step back and do a lot of work on myself to make sure that I was confident in who I was and that I was creating the brand I wanted to create,” she explained. Spiranac has come to understand that it’s okay for people to have their opinions, and she tries to see criticism as a potential source of constructive feedback. Despite the challenges, Spiranac has learned not to take every negative comment to heart. She believes that sometimes, what comes off as criticism might be intended to be helpful. “Even if I get a comment that is critiquing me, I try to hear it out because maybe I can learn from it, I can better myself, or I can adjust,” she said. Overall, Spiranac’s journey highlights the importance of responsiveness, embracing opportunities, and maintaining confidence in the face of criticism. Her ability to learn from both successes and failures has been instrumental in her growth as a brand and as an influencer. Paige Spiranac’s presence on TikTok and Twitter, coupled with her deep connection to the golf community, has solidified her status as a leading figure in influencer marketing.
Here\’s How To Make The \’Fluffy Coke\’ Drink Trend From TikTok
The latest drink trend on TikTok, dubbed \"Fluffy Coke,\" requires just two ingredients: a favorite soda and Marshmallow Fluff. This fluffy Coke drink trend has taken social media by storm, with users enjoying the unique combination of a cold soda\'s crisp flavor mixed with the creamy texture of Marshmallow Fluff. Emma Grace Burke and her grandmother, known as Memama on TikTok, are among those who have tried and popularized this fizzy, fluffy beverage. Burke, a Florida resident, explained how they got involved in the trend. \"My mom mentioned that she had seen someone trying a fluffy Coke drink recipe and thought that it would be fun for my grandmother and me to try on TikTok,\" Burke told Fox News Digital. \"And Fluffy Coke was such a fun name, we had to try it!\" To make Fluffy Coke, Burke described the simple process: \"You simply line the inside of your glass with Marshmallow Fluff, from top to bottom all along the sides, then add ice and Coke. Stir, sip, and enjoy!\" She recommends scraping the sides of the cup to ensure a bit of Marshmallow Fluff in every sip, which enhances the drink\'s \"fluffiness\" by making the Coke foam fizz even more. On their first sip, Burke and her grandmother didn\'t notice much difference from a regular Coke. However, once they stirred and scraped some marshmallows into the straw, the drink transformed into a unique flavor experience. \"The combination of Coca-Cola and Marshmallow Fluff turned out to be a delicious mix of fizz and cream,\" Burke said. The trend has caught on with other TikTok users, who have personalized the drink by using different sodas. Some have tried Diet Coke, Dr. Pepper, and even orange soda to create a creamsicle flavor when combined with Marshmallow Fluff. Burke herself experimented with cherry Coke and coconut Dr. Pepper. The viral success of \"Fluffy Coke\" lies not just in its taste but also in its visual appeal. \"First of all, the appearance is adorable. The drink has great presentation,\" said Burke. \"Secondly, the texture and fluffiness is unlike any other drink. And lastly, the flavor is fizzy, light, and delicious.\" Burke and Memama\'s TikTok video showcasing their take on Fluffy Coke has garnered over 4.1 million views, reflecting the widespread interest in this latest social media beverage trend. As more people try and share their own versions, the Fluffy Coke craze shows no signs of slowing down. This is definitely one of the TikTok trends right now that you won\'t want to miss!